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MEAN UNIVERSITYADVERTI S I N G D ESI GN45400 BFA IN GRAPHIC DESIGN: INTERACTIVE ADVERTISING / 131 S. H EFFECT VE DATE: FALL L 2011NAME: STUDENT ID#STA RT T E R M : TRANSFER INSTITUTIONS (X)CREDITS:In
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01
Start by identifying your target audience. Research and analyze who your potential customers are, what their interests and preferences are, and where they can be reached.
02
Define your advertising goals and objectives. Determine what you want to achieve with your advertising campaign, such as increasing brand awareness, generating leads, or driving sales.
03
Create a compelling message or theme for your advertisement. Develop a clear and concise statement that communicates the key benefits or unique selling points of your product or service.
04
Choose the appropriate advertising channels. Consider the different platforms available, such as television, radio, print media, online advertising, social media, or outdoor signage. Select the channels that align with your target audience and budget.
05
Develop a budget for your advertising campaign. Determine how much you can allocate towards advertising expenses and allocate the funds accordingly across your chosen channels.
06
Design eye-catching and impactful visuals. Use visually appealing graphics, images, and colors that grab the attention of your audience and effectively convey your message.
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Craft persuasive copy. Write clear and concise ad copy that highlights the benefits of your product or service, addresses customer pain points, and includes a strong call-to-action.
08
Monitor and track the performance of your advertising campaign. Make use of analytics tools and metrics to evaluate the effectiveness of your ads, measure your return on investment, and make necessary adjustments as needed.

Who needs advertising?

01
Businesses of all sizes and industries can benefit from advertising. Whether you're a small local shop or a multinational corporation, advertising helps create brand awareness, attract new customers, and maintain customer loyalty.
02
Startups and new businesses often rely on advertising to introduce their products or services to the market and build a customer base.
03
Non-profit organizations can use advertising to raise awareness about their causes, attract volunteers and donors, and generate support.
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Individuals or freelancers who offer services, such as graphic design, photography, or consultancy, can leverage advertising to promote their expertise and attract clients.
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