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Nonprofit Social Media Policy Workbook April 2012 SPECIAL NTC PRINT EDITION FUNDED BY TABLE OF CONTENTS Welcome......................................................................................................................................

How to fill out nonprofit social media policy

How to Fill Out Nonprofit Social Media Policy:

1. Start by conducting research: Before filling out a nonprofit social media policy, it is important to gather information about relevant laws, regulations, and best practices regarding social media usage for nonprofits. This will ensure that your policy aligns with legal requirements and industry standards.
2. Define the purpose and scope of the policy: Clearly articulate why your nonprofit organization needs a social media policy and what it aims to accomplish. Identify the scope of the policy, including the platforms it covers, such as Facebook, Twitter, Instagram, or LinkedIn.
3. Establish guidelines for social media use: Outline the rules and expectations for employees and volunteers engaging in social media on behalf of the nonprofit. This could include guidelines for appropriate language, tone, content, engagement with followers, and handling of sensitive information.
4. Address branding and messaging: Define how the nonprofit's branding and messaging should be represented on social media. Establish guidelines for consistent use of the organization's logo, colors, and taglines to maintain a cohesive brand image.
5. Ensure confidentiality and privacy: Include provisions in the policy that address the confidentiality of sensitive information and the privacy rights of employees, volunteers, and clients. Specify what type of information should and should not be shared on social media platforms.
6. Educate employees and volunteers: Provide training and education to employees and volunteers regarding the nonprofit social media policy. This could include workshops, webinars, or written guidelines to ensure that everyone understands the guidelines and expectations.
7. Monitor compliance and address violations: Establish methods for monitoring social media activities to ensure compliance with the policy. Clearly define the consequences of policy violations, such as warnings, training, or disciplinary actions, to maintain accountability.

Who Needs Nonprofit Social Media Policy:

1. Nonprofit organizations that have an online presence: Nonprofits with websites, social media accounts, or other online platforms need a social media policy to guide their employees and volunteers in using these platforms effectively and responsibly.
2. Nonprofits that engage with the public through social media: Organizations that actively interact with the public, such as responding to comments, running social media campaigns, or sharing updates and news, should have a social media policy to maintain consistency, professionalism, and protect their reputation.
3. Nonprofits that have employees or volunteers managing social media accounts: If your nonprofit has designated individuals responsible for managing social media accounts or creating content, a social media policy is crucial to ensure that these individuals understand their roles, responsibilities, and the boundaries of their actions.

In summary, filling out a nonprofit social media policy requires conducting research, defining the purpose and scope, establishing guidelines, addressing branding and messaging, ensuring confidentiality and privacy, educating employees and volunteers, and monitoring compliance. Nonprofits that have an online presence, engage with the public through social media, or have designated individuals managing social media accounts should implement a social media policy.

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What is nonprofit social media policy?

Nonprofit social media policy is a set of guidelines and rules that govern how an organization and its employees should use social media.

Who is required to file nonprofit social media policy?

Nonprofit organizations are required to create and maintain a social media policy.

How to fill out nonprofit social media policy?

Nonprofit organizations should outline their guidelines for social media use, address confidentiality, respect, legal compliance, and other relevant topics.

What is the purpose of nonprofit social media policy?

The purpose of nonprofit social media policy is to ensure responsible and appropriate use of social media by the organization and its employees.

What information must be reported on nonprofit social media policy?

Nonprofit social media policy should include guidelines on confidentiality, respect, legal compliance, and appropriate use of social media platforms.

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