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Paid Advertising on Facebook Social Butterfly Delaware Technical Community College 3rd Annual Social Media Conference #dtccsmc2015Who am I? Background in advertising, marketing and all things social
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How to fill out paid advertising on facebook

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How to fill out paid advertising on Facebook:

01
Sign in to your Facebook Ads Manager account.
02
Click on the "Create" button to start creating a new ad campaign.
03
Choose your marketing objective from the available options such as brand awareness, lead generation, or conversions.
04
Define your target audience by selecting relevant demographics, interests, and behaviors. This will help ensure that your ad reaches the right people.
05
Set your budget and bidding strategy. Decide how much you're willing to spend on your ad campaign and choose between automatic or manual bidding.
06
Select the ad format that best suits your campaign goals. Facebook offers various options like image ads, video ads, carousel ads, and more.
07
Create compelling ad copy and visuals that grab attention and entice users to take action. Make sure your message is clear and concise.
08
Choose where you want your ad to be displayed – on Facebook, Instagram, or in the audience network. You can also exclude certain placements if needed.
09
Optimize your ad delivery by scheduling when you want your ads to run and selecting delivery optimization options based on your campaign objectives.
10
Review your ad settings, targeting, budget, and schedule before hitting the publish button.

Who Needs Paid Advertising on Facebook:

01
Small businesses looking to increase their brand visibility and reach a wider audience.
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Online marketers who want to generate leads or capture email subscribers.
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Local businesses wanting to target a specific geographic location and attract local customers.
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Event organizers looking to promote and sell ticket sales for their events.
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Paid advertising on Facebook is a method of promoting products or services on the platform by paying for ads to reach a targeted audience.
Any individual or business that wants to run paid ads on Facebook is required to file advertising and disclose certain information.
To fill out paid advertising on Facebook, you need to create a business account, set up your ad campaign, choose your target audience, select your budget and bidding options, and create your ad creatives.
The purpose of paid advertising on Facebook is to increase brand awareness, drive traffic to websites, generate leads, and ultimately increase sales.
Information such as the ad content, targeting criteria, budget, duration, and performance metrics must be reported on paid advertising on Facebook.
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