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CommunityBased Social Marketing Recycling Pilot Prepared for City of Waltham MCKENZIEMOHR ASSOCIATES ACETIC ASSOCIATES October 2002 Contents EXECUTIVE SUMMARY..........................................................................................................................................................................1
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How to fill out communitybased social marketing recycling

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How to fill out communitybased social marketing recycling:

01
Research and analyze: Start by researching the target audience, understanding their attitudes and behaviors towards recycling. Conduct surveys or interviews to gain insights into their motivations and barriers.
02
Identify desired actions: Determine the specific recycling behaviors you want to promote within the community. This could be increasing recycling rates, reducing contamination, or promoting specific recycling programs.
03
Define benefits and barriers: Identify the benefits and barriers associated with the desired recycling behaviors. Highlight the advantages of recycling while addressing any misconceptions or concerns that people may have.
04
Develop targeted messaging: Create compelling and tailored messages that resonate with the target audience. Use persuasive language, storytelling, and social norms to encourage desired behaviors.
05
Choose communication channels: Select the appropriate communication channels to reach the target audience effectively. This could include social media, community events, educational workshops, or traditional media outlets.
06
Implement and monitor: Execute the community-based social marketing campaign by disseminating the messages through chosen channels. Continuously monitor and evaluate the campaign's effectiveness, making necessary adjustments along the way.
07
Engage community stakeholders: Collaborate with community stakeholders such as local businesses, schools, or organizations to amplify the reach and impact of the campaign. Leverage their networks and resources to further promote recycling behaviors.

Who needs communitybased social marketing recycling?

01
Municipalities: Local government entities can benefit from community-based social marketing recycling to help achieve their recycling goals, reduce landfill waste, and improve sustainability within their jurisdiction.
02
Environmental organizations: Non-profit environmental organizations often champion recycling initiatives. They can utilize community-based social marketing techniques to engage and mobilize individuals and communities towards sustainable recycling practices.
03
Recycling service providers: Companies involved in waste management or recycling services can use community-based social marketing to promote their services, increase customer engagement, and foster positive recycling habits among their clients.
04
Educational institutions: Schools and universities can adopt community-based social marketing recycling strategies to educate and involve students, staff, and parents in recycling efforts. This helps instill environmentally responsible behaviors that can have long-term impacts.
05
Community groups and associations: Community-based organizations, homeowners' associations, or neighborhood groups can leverage community-based social marketing to rally their members around recycling initiatives. This fosters a sense of collective responsibility and encourages participation at the grassroots level.
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Community-based social marketing recycling is a strategy that uses social marketing principles to encourage and promote recycling within a community.
Any organization or individual looking to implement a recycling program within a community may be required to file community-based social marketing recycling.
To fill out community-based social marketing recycling, one must first identify the target audience, develop a behavior change strategy, implement the program, and evaluate its effectiveness.
The purpose of community-based social marketing recycling is to increase recycling rates and promote sustainable waste management practices within a community.
Information such as the target audience, behavior change strategy, implementation plan, and evaluation results must be reported on community-based social marketing recycling.
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