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Digital Advertising setup guide Questions? Contact your Ad Operations Campaign Manager, or email campaign managers globe.com 2015.07.04 DIGITAL ADVERTISING SETUP GUIDE TABLE OF CONTENTS 1 the basics
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How to fill out digital advertising setup guide

To fill out a digital advertising setup guide, follow these points:
01
Begin by gathering all the necessary information and assets required for your digital advertising campaign. This includes details about your target audience, advertising objectives, budget, and any creatives or media that will be used.
02
Create an account on the chosen digital advertising platform, such as Google Ads or Facebook Ads. Follow the provided instructions to set up your account, including providing relevant business information and payment details.
03
Define your advertising campaign settings, such as the campaign name, start and end dates, geolocation targeting, and other specific parameters that align with your advertising goals.
04
Choose the appropriate advertising format for your campaign, whether it is search ads, display ads, video ads, or any other format supported by the advertising platform. Customize the ad format to match your brand's aesthetics and messaging.
05
Set up ad groups within your campaign. Ad groups allow you to organize your ads based on specific themes, keywords, or demographics. This step helps ensure that your ads are highly targeted and relevant to different segments of your audience.
06
Conduct keyword research to identify relevant keywords that align with your advertising goals. Incorporate these keywords into your ad copy and landing page content to increase the effectiveness of your campaign.
07
Write compelling ad copy that grabs the attention of your target audience and encourages them to take action. Ensure that your ad copy is concise, clear, and aligned with your overall messaging strategy.
08
Create eye-catching visuals or videos that complement your ad copy and capture the interest of your audience. Use professional images or videos that reflect your brand's identity and resonate with your target audience.
09
Set up tracking and conversion goals within the advertising platform. This will allow you to measure the success of your campaign and optimize it based on the insights gained from these metrics.
10
Finally, launch your digital advertising campaign and monitor its performance regularly. Make data-driven decisions to optimize your ads, adjust budgets, and refine targeting parameters to maximize your return on investment.
Who needs a digital advertising setup guide?
01
Small to large businesses looking to establish an online presence and reach their target audience effectively through digital advertising channels.
02
Marketing professionals or agencies responsible for planning, implementing, and managing digital advertising campaigns on behalf of their clients.
03
Individuals interested in learning about the process of setting up and optimizing digital advertising campaigns for personal or professional purposes.
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