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Code of Standards for Advertising and Marketing Communications in Ireland7th EditionEffective from 1st March 2016The Essence of Good Advertising All marketing communications should be legal, decent,
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01
Start by familiarizing yourself with the purpose of the code of standards. Understand why it is necessary and the specific guidelines it will provide.
02
Gather all relevant information and resources that will help you in developing the code of standards. This may include industry best practices, legal and regulatory requirements, and any internal policies or guidelines already in place.
03
Begin drafting the code of standards by creating a clear and concise introduction. Explain the purpose of the code, its scope, and its intended audience. This will provide context for anyone reading the code in the future.
04
Break down the code into different sections or categories. These sections can cover various topics such as ethical conduct, employee behavior, environmental practices, quality assurance, and more.
05
For each section, define specific standards and expectations. Use clear and straightforward language to outline what is required, prohibited, or encouraged within each area. Consider including examples or scenarios to provide further clarification.
06
Ensure that the code of standards aligns with any relevant legal and regulatory requirements. Verify that the code is consistent with any applicable industry standards or guidelines.
07
Review the draft of the code of standards to ensure accuracy, consistency, and coherence. Make any necessary revisions or improvements to enhance its effectiveness.
08
Seek feedback from relevant stakeholders such as employees, management, and legal experts. Consider their input and incorporate any valuable suggestions or improvements.
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Once the code of standards is finalized, ensure it is accessible to all stakeholders. This may involve publishing it on the company intranet, distributing physical copies, or making it available through other appropriate means.

Who needs a code of standards:

01
Organizations: Businesses of all sizes and industries can benefit from having a code of standards. It provides a framework for ethical behavior, establishes guidelines for employee conduct, and helps maintain consistency throughout the organization.
02
Employees: Having a code of standards can help employees understand the expectations placed upon them and guide them in making ethical decisions. It promotes a positive work environment and provides a clear reference point for employees to follow.
03
Customers and clients: Code of standards can help enhance the trust and confidence of customers and clients. It demonstrates a commitment to integrity and high-quality standards, which can lead to increased customer loyalty and satisfaction.
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Regulatory bodies: In certain industries, regulatory bodies may require organizations to have a code of standards as part of compliance with legal and ethical requirements. A well-defined and implemented code of standards can help organizations meet these obligations.
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The code of standards sets guidelines and rules for ethical behavior and conduct within a particular organization or industry.
It depends on the specific regulations of the organization or industry, but typically it is required by employees, contractors, and sometimes even suppliers.
The code of standards is usually filled out by acknowledging receipt of the document, understanding its contents, and agreeing to abide by the rules and guidelines outlined.
The purpose of the code of standards is to promote integrity, honesty, and accountability within the organization or industry.
Information such as personal conduct expectations, conflict of interest policies, confidentiality agreements, and guidelines for reporting unethical behavior.
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