Get the free Email Deliverability Guide

Table of Contents The Story of Deliverability................................................................3 The Process.................................................................................3

How to fill out email deliverability guide

1. To fill out an email deliverability guide, start by understanding the purpose of the guide. An email deliverability guide is designed to help ensure that your emails are successfully delivered to your intended recipients' inboxes, rather than being marked as spam or bouncing back.
2. Begin by gathering relevant information about your email sending practices and your email infrastructure. This may include details about your email service provider, your sending domain(s), and any third-party services you use for email authentication, such as SPF, DKIM, and DMARC.
3. Next, analyze your email deliverability data. This may involve reviewing bounce rates, spam complaint rates, and inbox placement rates. By monitoring these metrics, you can identify potential issues and areas for improvement.
4. Assess your email list quality. Make sure you are sending emails to engaged recipients who have opted in to receive your communications. Regularly clean your email list by removing inactive or unengaged subscribers.
5. Optimize your email content and design. Ensure that your emails are mobile-friendly, visually appealing, and contain relevant and valuable information for your recipients. Avoid including any spammy content or triggering spam filters.
6. Pay attention to your sender reputation. Maintaining a good sender reputation is crucial for good email deliverability. Take steps to build and maintain a positive reputation, such as regularly monitoring blacklists, engaging with recipients, and promptly addressing any deliverability issues.
7. Implement email authentication protocols. Configure SPF, DKIM, and DMARC to verify your email authenticity and protect against unauthorized senders using your domain. These protocols help increase your email deliverability and reduce the chances of your emails being marked as spam.
8. Regularly monitor and analyze your email deliverability metrics. Set up email deliverability reports and alerts to stay informed about any changes or issues that may impact your sending practices.
9. Who needs an email deliverability guide? Any organization or individual who relies on email marketing or communication for reaching their audience can benefit from understanding and following email deliverability best practices. This includes businesses, nonprofits, educational institutions, and individuals who use email as a means of connecting with customers, supporters, or stakeholders.

By following these steps and understanding the importance of email deliverability, you can improve your chances of successfully reaching your audience's inboxes and achieving your email marketing goals.

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What is email deliverability guide?

Email deliverability guide is a set of best practices for ensuring that marketing emails reach the recipients' inbox and are not marked as spam.

Who is required to file email deliverability guide?

Email marketers and organizations sending marketing emails are required to follow email deliverability guide.

How to fill out email deliverability guide?

Email deliverability guide can be filled out by following the recommended practices for email deliverability, such as authentication, list hygiene, and engagement.

What is the purpose of email deliverability guide?

The purpose of email deliverability guide is to help ensure that marketing emails are successfully delivered to the recipients' inbox and not marked as spam.

What information must be reported on email deliverability guide?

Information such as sender authentication practices, list hygiene practices, and email engagement metrics must be reported on email deliverability guide.