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All right so before we begin I just wanted to just break this down into what you can expect from this video so what I'm going to be showing you here today is exactly how I got my first sale in Shopify, and I was very excited when it happened and so then I once I scaled Shopify a little I went ahead and went towards clients, so I had a lot of requests asking about how to get sales used with Shopify using Facebook Ads and I just thought of no better data actually show you how to do it then a cold Sunday morning here in Connecticut where you just have to have this Dunkin' Donuts coffee anyways so let's start so when you are trying to be successful with Shopify you need to really think about four different things okay the first thing you really need to think about is detailed targeting and post page post engagement so what exactly does that mean, so that's what we're going to dive in this section is the page post engagement in the detail targeting because all the other stuff is going to come in later videos just because this is kind of really like a little series as I can't put a four-hour video together, but I just want to show you guys a strategy behind everything before we actually get into the sales so let's talk about the detail targeting and the post page post engagement okay so what this basically is when you go into Facebook and let's say you're selling let's say you're selling Persian cat mugs right what this does are you can type in long tail keywords and Taylor's that are mixed with symbols, and you don't type in broad keywords what I mean by that is if you go into Facebook admin, and you go to the ads' manager, and you type in Persian cats you're going to have an audience size of roughly about probably 200 million or even bigger or smaller I don't know I'm not searching Persian cats but if you are is that's your product maybe that's what you're doing but anyways um you want to find keywords that are longer you want to find keywords like I love my Persian cat because now you're specifically targeting these people that love Persians so with that being said you don't want any broad keywords, and you want to get morality so what that means is that's what page post engagement means right, so the strategy behind Shopify is when you're trying to find a product or if you already have a product you want to put out a video probably spend like a hundred bucks towards and then once you have videos rolling and once you're good to go you want to then retarget the people who viewed that video with a conversion link so if you guys don't know what the hell I'm talking about I'm just going to get right into it, and I'm going to show you exactly how to make a PPP ad okay guys, so this is a perfect example of a BE ad okay now I'm not the type of person that wants to make a million dollars off of Shopify, so I don't care if you use his product but as you can see the cost per post engagement is so damn low now why is the cost engagement person so low well...
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