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UNSW Australia Business School of Marketing MARK6002 Creativity, Innovation and Changes in Marketing Master of Marketing Core Course 6 IOC (units of credit) COURSE OUTLINE SEMESTER 2, 2014 Part A:
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How to fill out strategic skills for marketers

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01
Start by identifying the specific strategic skills that are most relevant to the field of marketing. These could include skills such as market analysis, branding, communication, data analysis, and campaign planning.
02
Take the time to assess your own skill set and determine which strategic skills you currently possess. This may involve reflecting on past experiences, education, and professional development.
03
Identify areas where you might be lacking in terms of strategic skills. This could involve considering the skills that are required for your current or desired role in marketing and comparing them to your own abilities.
04
Once you have identified the strategic skills that you need to acquire or improve upon, consider different avenues for gaining those skills. This could involve taking specialized courses, attending workshops or conferences, seeking mentorship, or engaging in self-study.
05
Develop a plan to actively work on acquiring and refining your strategic skills. This could include setting specific goals, breaking those goals down into manageable steps, and allocating dedicated time and resources to your skill development.
06
Seek out opportunities to apply and practice your strategic skills in real-world scenarios. This could involve taking on additional responsibilities at work, seeking out projects that allow you to utilize your strategic skills, or even volunteering for marketing-related initiatives outside of your regular job.
07
Continuously evaluate and adapt your skill development plan. As the field of marketing evolves, new strategic skills may become valuable, while others may become less relevant. Stay updated on industry trends and adjust your skill development efforts accordingly.

Who needs strategic skills for marketers?

01
Marketing professionals who want to excel in their careers and contribute to the success of their organizations need strategic skills. These skills enable marketers to develop effective marketing strategies, identify opportunities, and make data-driven decisions.
02
Business owners and entrepreneurs who want to effectively promote their products or services need strategic marketing skills. Understanding the market, competition, and target audience allows them to create compelling marketing campaigns and drive business growth.
03
Aspiring marketers who are looking to enter the field need strategic skills to set themselves apart from the competition. Being able to demonstrate proficiency in strategic marketing concepts and practices can significantly enhance their job prospects.
04
Sales professionals who work closely with marketing teams can benefit from strategic marketing skills. Understanding marketing strategies and tactics helps them align their sales efforts with broader marketing initiatives and optimize their selling approach.
05
Anyone involved in product management or product development can benefit from strategic marketing skills. These skills help in identifying market opportunities, defining value propositions, and positioning products effectively in competitive markets.
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Strategic skills for marketers involve the ability to analyze market trends, understand consumer behavior, identify target audiences, and develop marketing strategies to achieve business objectives.
Marketers, marketing managers, and professionals working in the field of marketing are typically required to demonstrate their strategic skills.
Strategic skills for marketers can be filled out by providing examples of previous successful marketing campaigns, outlining strategies used to reach target audiences, and explaining how marketing goals were achieved.
The purpose of showcasing strategic skills for marketers is to demonstrate to employers or clients that the individual has the ability to contribute effectively to marketing initiatives and drive successful business outcomes.
Information such as market research findings, target audience demographics, marketing campaign plans, and metrics for measuring the success of marketing efforts should be reported on strategic skills for marketers.
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