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MARKETING GUIDELINES Updated March 2012 MARKETING GUIDELINES TABLE OF CONTENTS 1. Introduction 2. Basic Sequence of Activities 3. Marketing Plan Checklist 4. Outline of Procedures 5. Submissions and
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Start by familiarizing yourself with the purpose and objectives of the marketing guidelines. Understand the goals they aim to achieve and the specific guidelines they provide.
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Review the different sections of the marketing guidelines and gather the necessary information and resources. This may include details on the target audience, brand messaging, tone of voice, design elements, advertising channels, and any legal or regulatory requirements.
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Marketing teams: Marketing guidelines are primarily designed for marketing professionals. They provide a framework for consistent branding, messaging, and promotional activities. Marketing teams can refer to these guidelines to ensure their campaigns and materials align with the organization's overall strategy and objectives.
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Sales teams: Marketing guidelines can also be useful for sales teams. They help ensure that sales materials and techniques are in line with the marketing efforts, creating a cohesive and unified message throughout the customer journey.
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External vendors or agencies: If your organization works with external vendors or agencies for marketing-related activities, providing them with marketing guidelines can help maintain consistency and alignment with your brand. The guidelines enable these partners to understand your requirements, expectations, and preferred approaches in their deliverables.
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Leadership and management: Even individuals in leadership and management roles should be aware of the marketing guidelines. This allows them to provide appropriate guidance and direction to their teams and ensure that all marketing activities are in line with the organization's overall vision and strategy.
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New employees: Marketing guidelines can be especially valuable for new employees who are unfamiliar with the organization's branding and marketing practices. These guidelines serve as a guidebook, helping new team members quickly get up to speed and contribute effectively to marketing initiatives.
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Marketing guidelines - new are a set of rules and regulations that outline how a company can promote and advertise their products or services in compliance with current laws and regulations.
Any company or business that engages in marketing activities must file marketing guidelines - new.
To fill out marketing guidelines - new, companies must provide detailed information about their marketing strategies, target audience, advertising platforms, and compliance measures.
The purpose of marketing guidelines - new is to ensure that companies are following ethical practices and legal requirements when promoting their products or services.
Information that must be reported on marketing guidelines - new includes details about advertising content, target demographics, promotional strategies, and any compliance measures taken.
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