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Hello and welcome to this brief overview on key informant interviews during this module we will touch on the following topics what are key informant interviews why you would use this type of data collection method and review when you would use them Explorer key steps to planning and conducting key informant interviews look at an example from the field take a quick quiz and end with additional resources what are key informant interviews key informant interviews are qualitative in-depth interviews of 15 to 35 people selected for their first-hand knowledge about a topic of interest the interviews are loosely structured relying on a list of issues to be discussed these interviews resemble a conversation among acquaintances and are conducted one-on-one either on the telephone or face-to-face why would you conduct a key informant interview when you need information from knowledgeable people and have the flexibility to explore new ideas not anticipated during planning you want an inexpensive and simple method to collect qualitative data when you need to begin building relationships with key stakeholders, and you want to raise awareness interest and enthusiasm around an issue you would contact a key informant interview when qualitative descriptive information is sufficient for decision-making when there is a need to understand motivation behavior and perspectives of your customers and partners when a main purpose is to generate recommendations key informants can help formulate recommendations that can help improve a programs' performance give direction on critical community issues or further clarify your understanding of customer needs you may also consider this method when you have quantitative data collected through other methods and needs to be interpreted key informant interviews can provide the how and why of what happened in addition you would want to conduct a key informant interview when preliminary information is needed to design a comprehensive quantitative study key informant interviews can help frame the issues before the survey is undertaken once the decision has been made to conduct key informant interviews you will want to follow a simple step-by-step recipe like this one let's take a closer look at each step the initial steps to planning key informant interviews are step 1 formulate study questions these relate to specific concerns of a study questions generally should be limited to five or fewer step 2 next you want to prepare a short interview guide key informant interviews do not use rigid questionnaires which inhibit free discussion the guide should list major topics and issues to be covered under each study question since the purpose is to explore a few issues and depth guides are usually limited to 12 items step 3 select your key informants should be selected for their specialized knowledge and unique perspectives on a topic you will want to take care to select informants with various points of view selection consists of two tasks...
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