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Available online at www. sciencedirect. com Industrial Marketing Management 37 2008 120 130 Customer relationship management Finding value drivers Keith A.
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Customer relationship management finding refers to the process of analyzing and evaluating the interactions and relationships between a company and its customers in order to improve customer satisfaction and loyalty.
Any company or organization that engages in customer relationship management activities is required to file customer relationship management finding.
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The purpose of customer relationship management finding is to enhance customer satisfaction, improve customer retention, increase sales and profitability, and build long-term relationships with customers.
The information reported on customer relationship management finding typically includes customer demographics, purchase history, customer feedback, customer complaints, communication records, and any initiatives or actions taken to improve customer satisfaction.
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