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The Bachelor Thesis Brand Extension Research of Danone in Sweden Due Yang 8811280968 You Lie 8802126584 Department of Business Administration Supervisor: Professor Annie Osarenkhoe ABSTRACT Purpose

How to fill out brand extension - diva

How to fill out brand extension - diva:

1. Research your target market: Before beginning the process of brand extension for Diva, it is essential to conduct thorough research on the target market. This includes understanding customer preferences, market trends, and competition analysis.
2. Identify potential brand extension opportunities: Once you have a clear understanding of the target market, brainstorm potential brand extension opportunities for Diva. This could involve expanding into new product lines, entering different market segments, or exploring partnerships with complementary brands.
3. Conduct a feasibility study: Evaluate the feasibility of each potential brand extension opportunity by analyzing factors such as market demand, production capabilities, resource availability, and potential return on investment. This will help you prioritize and select the most viable options.
4. Develop a brand extension strategy: Define a comprehensive brand extension strategy for Diva, outlining the specific goals, target audience, positioning, messaging, and marketing tactics. This strategy should align with the overall brand image and values of Diva, ensuring consistency and relevance.
5. Execute the brand extension plan: Implement the chosen brand extension strategies by developing new products, modifying existing ones, implementing marketing campaigns, and setting up distribution channels. Ensure proper coordination between different departments and stakeholders involved in the brand extension process.
6. Monitor and evaluate: Continuously monitor the performance and reception of the brand extension efforts for Diva. Collect and analyze feedback from customers, track sales data, measure brand equity, and make necessary adjustments to maximize success.

Who needs brand extension - Diva:

1. Established brands looking for growth opportunities: Brands that have already built a strong reputation and customer base can benefit from brand extension as a way to expand their reach and tap into new markets or product categories.
2. Companies facing increased competition: In highly competitive industries, brand extension can help companies differentiate themselves from competitors and maintain relevance in the market. This allows them to leverage their existing brand equity and customer loyalty to gain a competitive edge.
3. Brands with a strong brand identity: Companies that have a well-defined brand identity and a clear understanding of their target audience can effectively utilize brand extension to address new customer needs and preferences, while remaining consistent with their core values.
4. Companies seeking to leverage existing resources: Brand extension enables companies to leverage their existing resources, such as manufacturing capabilities, distribution networks, and brand recognition, to introduce new products or enter new markets more efficiently.
5. Brands with a reputation for innovation and quality: Brands that are known for their innovation and quality can extend their brand into new product categories or market segments, capitalizing on their reputation to attract customers and gain market share.

Overall, brand extension - Diva can be useful for a wide range of companies and brands that have the potential to expand their offering and reach a broader customer base.

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What is brand extension - diva?

Brand extension - diva is a marketing strategy in which a company uses an existing brand name to introduce new products or services in a different category.

Who is required to file brand extension - diva?

Any company or business looking to expand their brand into new products or services in a different category may be required to file brand extension - diva.

How to fill out brand extension - diva?

To fill out brand extension - diva, companies need to provide information about the new products or services, the target market, the marketing strategy, and how the new offerings align with the existing brand.

What is the purpose of brand extension - diva?

The purpose of brand extension - diva is to leverage the existing brand name and reputation to introduce new products or services to a wider audience.

What information must be reported on brand extension - diva?

Information such as the new products or services being introduced, the target market, the marketing strategy, and how the new offerings align with the existing brand must be reported on brand extension - diva.