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BACHELOR THESIS Spring 2010 Kristiansand University International Business and Economics Program A Minor Field Study Brand origin How does it impact brand awareness and brand image Writers Julia Baez

How to fill out brand origin

How to fill out brand origin?

1. Determine your company's history: Start by researching and understanding the origins of your brand. Explore the founder's story, the values they instilled in the company, and any significant milestones that have shaped your brand's identity.
2. Define your brand's purpose: Clearly articulate the purpose or mission of your brand. What problem does your brand solve? How does it contribute to the lives of its customers? Highlight the unique selling propositions that differentiate your brand from competitors.
3. Identify your target audience: Understand your target market and their demographics, psychographics, and behaviors. Determine how your brand's origin story aligns with their values and aspirations. This will help you establish a more authentic connection with your audience.
4. Highlight your brand's heritage: Emphasize the aspects of your brand's origin that are relevant to your target audience. Showcase the authentic elements and traditions that have been passed down through generations, reflecting your brand's heritage and authenticity.
5. Incorporate storytelling techniques: Craft a compelling narrative around your brand's origin. Use storytelling techniques to engage your audience emotionally and make your brand more relatable. This can be done through various mediums such as your website, social media platforms, or even product packaging.

Who needs brand origin?

1. Startups and new businesses: For startups and new businesses, establishing a clear brand origin helps create a foundation for their identity and build credibility. It allows them to differentiate themselves in a competitive market and connect with their target audience on a deeper level.
2. Established companies looking to rebrand: As businesses evolve, there may be a need to rebrand and redefine their brand identity. Incorporating their brand origin in this process can help bring new life to their brand, reignite customer loyalty, and attract a fresh audience.
3. Consumers: In an increasingly saturated market, consumers are becoming more conscious of the brands they support. They seek authenticity and value the story behind a brand. Knowing the brand's origin helps consumers make informed decisions and align themselves with brands that resonate with their values.

Overall, filling out brand origin involves understanding your brand's history, defining its purpose, connecting with your target audience, highlighting your brand's heritage, and incorporating storytelling techniques. It is beneficial for startups, established companies going through rebranding, as well as consumers who value authenticity and a meaningful brand story.

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What is brand origin?

Brand origin is the country where a brand is originally established or founded.

Who is required to file brand origin?

Any business or individual selling products under a specific brand name may be required to file brand origin.

How to fill out brand origin?

Brand origin can be filled out by providing the country of origin of the brand name and any supporting documentation if required.

What is the purpose of brand origin?

The purpose of brand origin is to provide transparency to consumers about where a product's brand originates from and its authenticity.

What information must be reported on brand origin?

The information reported on brand origin typically includes the country of origin of the brand name.

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