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Get the free 2016 Advertising Rate Card - International District Energy Association - districtenergy

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International District Energy Association 2016 Advertising Rate Information District Energy Magazine I District Energy Onsite I www.districtenergy.org Your Business Blueprint for Success! www.districtenergy.org
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How to fill out 2016 advertising rate card

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How to fill out a 2016 advertising rate card:

01
Start by gathering all the necessary information. This includes details about your company or publication such as its name, contact information, and target audience. Additionally, you'll need to know the specific advertising options available and their corresponding rates.
02
Identify the different ad sizes and formats available. This could include options such as full-page ads, half-page ads, or digital banner ads. Make sure to clarify the dimensions and specifications for each ad size in order to accurately represent them on the rate card.
03
List the different advertising placement options. This could include positions like the front cover, back cover, or inside pages. Clearly state the rates for each position and indicate any additional charges for premium placements or special features.
04
Include information about any discounts or promotional offers that may be applicable. This could be based on factors like the frequency or duration of the ad, the size or format chosen, or any bundled packages available. List these discounts and specify the terms and conditions associated with each.
05
Provide details about any additional services or features offered. This could include things like graphic design assistance, online ad monitoring, or audience targeting. Mention the cost breakdown for these extra services, if applicable.
06
Clearly state the terms of payment and any credit policies in place. Specify the payment deadlines, methods accepted, and any penalties for late or non-payment. If you offer credit options, include necessary information such as credit limits and the terms for establishing credit.

Who needs a 2016 advertising rate card:

01
Media companies or publishers: Advertising rate cards are crucial for media companies or publishers as they provide a standardized pricing structure for their advertising services. They help in effectively communicating the rates and options available to potential advertisers.
02
Advertisers: Businesses and individuals looking to promote their products or services through advertising campaigns need a rate card to understand the costs associated with different ad sizes, formats, and placements. This helps them make informed decisions and budget their advertising expenses.
03
Advertising agencies: Advertising agencies act as intermediaries between advertisers and media companies. They require an advertising rate card to negotiate and plan advertising campaigns for their clients. It helps them evaluate different media options and estimate costs accurately.
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Advertising rate card is a document that lists the prices at which various advertising options are available.
Media companies and advertising agencies are required to file advertising rate cards.
Advertising rate cards are typically filled out by including information on pricing, available advertising options, and any relevant terms and conditions.
The purpose of advertising rate card is to provide transparency on pricing for advertising options and to help advertisers make informed decisions.
Information that must be reported on advertising rate card includes pricing for different advertising options, available ad placements, and any discounts or special offers.
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