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Media Policy and Protocols December 2008 Contents Media Policy 1 2 3 4 5 Why do we need a media policy? What do we mean by the media? Who does the policy apply to? Who is responsible for managing
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How to fill out media policy and protocols:

01
Start by reviewing any existing media policies and protocols that may already be in place in your organization. Familiarize yourself with the content and structure of these documents to understand what is expected.
02
Consult with relevant stakeholders such as legal counsel, public relations teams, and senior management to ensure that the media policy and protocols align with the goals and objectives of the organization.
03
Identify the media platforms that your organization operates on and determine the specific content and behavior guidelines that need to be outlined in the policy and protocols for each platform.
04
Clearly define the roles and responsibilities of different individuals within the organization when it comes to media engagement. This could include designating a spokesperson, setting guidelines for social media management, and outlining the process for media inquiries.
05
Include sections on crisis communication, addressing potential media controversies or emergencies, and providing guidelines for handling media interviews or press conferences. This ensures that everyone in the organization is prepared to handle media situations effectively and professionally.
06
Consider incorporating guidelines for employees' personal use of social media, as it can have an impact on the organization's reputation. Provide examples and clear expectations for appropriate behavior.
07
Make the media policy and protocols easily accessible to all employees by publishing it on the organization's intranet, in employee handbooks, or through other internal communication channels.
08
Regularly review and update the media policy and protocols to reflect changes in technology, media trends, and organizational needs. This will ensure that the guidelines remain relevant and effective.

Who needs media policy and protocols?

01
Organizations of all types and sizes can benefit from having media policies and protocols in place. This includes businesses, non-profit organizations, government agencies, educational institutions, and healthcare facilities.
02
Media policies and protocols are essential for organizations that regularly engage with the public, media outlets, or have a presence on social media platforms. This can help maintain consistent messaging, protect the organization's reputation, and ensure compliance with legal requirements.
03
Employees at all levels within the organization can benefit from understanding the media policies and protocols. This includes executives, managers, frontline staff, and anyone who may be responsible for representing the organization to the media or engaging with the public through media channels.
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Media policy and protocols are guidelines and procedures established by an organization to govern the use of media such as social media, press releases, and public statements.
All employees and representatives of the organization are required to adhere to the media policy and protocols.
Media policy and protocols can typically be filled out through an online form or document provided by the organization.
The purpose of media policy and protocols is to ensure consistency, accuracy, and professionalism in the organization's communication with the public.
Media policy and protocols may require information such as contact information, approval processes, message guidelines, and social media usage rules.
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