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ARTS NSW SCREEN AUDIENCE DEVELOPMENT PROJECT FUNDING APPLICATION FORM CLOSING DATE: 5pm, Tuesday 14 June 2011 1. How to apply Please read the 2012 Arts Funding Program Guidelines before completing

How to fill out screen audience development project

How to fill out a screen audience development project:

1. Identify your target audience: Determine who you want to reach with your project, whether it's a specific demographic, niche market, or a broader audience. Define their characteristics, interests, and needs.
2. Set goals: Clearly define what you want to achieve with your screen audience development project. This could include increasing viewership, building a loyal fanbase, generating buzz, or improving audience engagement.
3. Research your audience: Conduct thorough market research to understand your target audience's preferences, behaviors, and motivations. Use tools like surveys, focus groups, social media analytics, and audience feedback to gather valuable insights.
4. Develop compelling content: Create high-quality and engaging content tailored to your target audience's interests and preferences. This could include developing original TV shows, movies, web series, or digital content that appeals to their specific tastes.
5. Utilize marketing strategies: Implement effective marketing strategies to promote your screen audience development project to reach your target audience. This may include social media campaigns, influencer collaborations, advertising, online promotions, and public relations efforts.
6. Establish partnerships: Collaborate with relevant stakeholders such as production companies, broadcasters, distributors, and influencers to expand the reach of your project. These partnerships can help increase visibility and attract a wider audience.
7. Measure and analyze results: Continuously monitor and evaluate the success of your screen audience development project. Use metrics like viewership ratings, engagement metrics, web traffic, and audience feedback to assess the project's performance and make necessary adjustments.

Who needs a screen audience development project?

1. Filmmakers and producers looking to increase viewership for their movies or TV shows.
2. Streaming platforms and broadcasters aiming to grow their audience base and viewership.
3. Digital content creators seeking to build a loyal fanbase and increase their online presence.
4. Marketing professionals or agencies working in the entertainment industry, responsible for promoting and expanding the reach of screen projects.
5. Investors and stakeholders interested in the growth and success of the screen industry.
6. Organizations or individuals aiming to raise awareness or disseminate important messages through film or digital content.
7. Screenwriters and content creators looking to connect with and engage a specific target audience for their projects.

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