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April 2012 IMT Volume 2, Issue 4 ISSN: 22491058 Factors for Specific Brand PreferenceStudy with reference to Ponds Talcum Powder Dr. S. Villi Devised, M.Com. M. Phil, B. Ed., PG DCA, Ph.D.× 1.1Introduction:
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01
Identify the target audience: Understand who the brand is catering to and what their needs, preferences, and values are.
02
Conduct market research: Gather data and insights about the target audience's buying behavior, market trends, and competitive landscape.
03
Define the unique selling proposition (USP): Determine what sets the brand apart from its competitors and what value it brings to the target audience.
04
Evaluate brand positioning: Assess where the brand stands in the market and how it is perceived by consumers. Determine if any adjustments or improvements are needed.
05
Analyze brand identity: Review the brand's visual elements, such as logo, colors, typography, and packaging, and ensure they align with the brand's values and target audience.
06
Develop brand messaging: Create compelling messages that effectively communicate the brand's USP and resonate with the target audience.
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Establish brand guidelines: Set clear guidelines for consistent brand communication across various channels, including marketing materials, social media, and customer service.
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Implement branding strategies: Execute marketing campaigns and initiatives that reinforce the brand's identity, engage the target audience, and build brand loyalty.
09
Monitor brand performance: Regularly track and evaluate key performance indicators to measure the brand's success and make necessary adjustments.

Who needs factors for specific brand?

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Consumers: They benefit from factors for a specific brand as it allows them to make informed purchasing decisions based on the brand's values, quality, and reputation.
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Factors for specific brand are the unique attributes or characteristics that set a brand apart from its competitors.
The brand owner or the company responsible for managing the brand is required to file factors for specific brand.
Factors for specific brand can be filled out by providing detailed information about the brand's history, target market, unique selling points, etc.
The purpose of factors for specific brand is to help stakeholders understand what makes a brand stand out in the market.
Information such as brand values, market positioning, competitive advantages, target audience, and brand history must be reported on factors for specific brand.
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