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BUSINESS PLANNING & STRATEGY: hat08 Unit 3 Marketing: How Will I Get Customers? A simple marketing system: 2 How will I become a specialist? Marketing The process of selecting groups of potential
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How to fill out a business strategy:

01
Start by analyzing your current business situation - Evaluate your company's strengths, weaknesses, opportunities, and threats (SWOT analysis). Identify any internal or external factors that may impact your business.
02
Set clear objectives - Determine what you want to achieve with your business strategy. Your objectives should be specific, measurable, attainable, relevant, and time-bound (SMART goals).
03
Identify your target market - Define your ideal customer and conduct market research to understand their needs, preferences, and buying behaviors. This will help you tailor your strategy to effectively target and attract your target audience.
04
Conduct a competitive analysis - Analyze your competitors to understand their strengths, weaknesses, and market positioning. This will allow you to identify opportunities to differentiate your business and gain a competitive advantage.
05
Develop key strategies and tactics - Based on your objectives, target market, and competitive analysis, develop strategies and tactics that will help you achieve your goals. Your strategies should align with your business's unique value proposition and address any challenges or opportunities you have identified.
06
Create an implementation plan - Break down your strategies and tactics into actionable steps. Determine the resources, budget, and timeline required for each task. Assign responsibilities to specific team members to ensure accountability.
07
Regularly review and adjust your strategy - Continuously monitor the performance of your business strategy and make adjustments as needed. Stay updated on market trends, customer feedback, and changes in the business environment to ensure your strategy remains relevant and effective.

Who needs a business strategy:

01
Startups and new businesses: A business strategy is crucial for startups and new businesses as it provides a roadmap to navigate through the competitive landscape and achieve sustainable growth.
02
Existing businesses: Even established businesses can benefit from a strategic approach to adapt to changing market conditions, maintain competitiveness, and explore new opportunities for expansion or innovation.
03
Small and medium-sized enterprises (SMEs): SMEs may have limited resources and face unique challenges. A well-defined business strategy can help them focus their efforts, allocate resources effectively, and make informed decisions to maximize growth potential.
04
Large corporations: Large corporations often operate in complex and dynamic environments. A business strategy helps them set clear objectives, allocate resources strategically, and streamline operations across various departments or business units.
05
Non-profit organizations: While non-profit organizations have different goals than for-profit businesses, they still require a strategic approach to achieve their mission and make a meaningful impact. A well-developed business strategy can guide their fundraising efforts, program development, and stakeholder engagement.
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Business strategy is a plan of action designed to achieve a particular goal or set of objectives.
Business owners, executives, and managers are typically responsible for creating and implementing business strategies.
Business strategies can be filled out by conducting research, analyzing the market, setting goals, and outlining specific actions to achieve those goals.
The purpose of business strategy is to provide direction, guidance, and focus for an organization to achieve its goals and objectives.
Business strategies typically include information on market analysis, competition, target market, value proposition, and key performance indicators.
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