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Questions & answers

The exact contents of a business plan will differ plan by plan, but in general, the typical plan should include an executive summary, a business description, a market or competitive analysis, a description of the proposed operational structure, a product description, and a pitch to raise capital if applicable.
Traditional business plan format Executive summary. Briefly tell your reader what your company is and why it will be successful. Company description. Market analysis. Organization and management. Service or product line. Marketing and sales. Funding request. Financial projections.
The Business Plan Template spreadsheet model is available in Microsoft Excel and Google Sheets.
Start with a template Download these templates from the Office Templates site to create your plan: Fill in your Business plan. Analyze your market with the Business market analysis template. Detail your financials in a Financial plan.
How to Write a Simple Business Plan Write the Executive Summary. Add a Company Overview. Provide the Problem and Solution. Identify the Target Market. Write About the Competition. Describe Your Product or Service Offerings. Outline Your Marketing Tactics. Add a Timeline and the Metrics You Will Use to Measure Success.
Traditional business plans use some combination of these nine sections. Executive summary. Briefly tell your reader what your company is and why it will be successful. Company description. Market analysis. Organization and management. Service or product line. Marketing and sales. Funding request. Financial projections.