Brand Awareness Questionnaire

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What is Brand awareness questionnaire?

A Brand awareness questionnaire is a structured set of questions designed to assess the level of consumer awareness and recognition of a particular brand. It helps companies understand how well their brand is known by the target audience and can provide valuable insights for marketing strategies.

What are the types of Brand awareness questionnaire?

There are several types of Brand awareness questionnaires that companies can use to gather information about their brand's recognition and perception. Some common types include:

Unaided brand awareness questions - where respondents are asked to recall brands from memory without any prompts.
Aided brand awareness questions - where respondents are provided with a list of brands and asked if they are familiar with each one.
Brand recall questions - where respondents are asked to recall specific attributes or qualities associated with a brand.
Brand recognition questions - where respondents are shown logos, slogans, or other visual cues and asked if they recognize the brand.

How to complete Brand awareness questionnaire

Completing a Brand awareness questionnaire is a simple process that can provide valuable insights into consumer perception of a brand. Here are some tips for completing a Brand awareness questionnaire:

01
Read each question carefully and provide honest responses.
02
Take your time to think about your level of awareness and perception of the brand.
03
If you are unsure about a question, it is okay to skip it or provide a neutral answer.
04
Provide additional comments or feedback if the questionnaire allows for it.
05
Remember that your responses will help the company improve its branding and marketing strategies.

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Video Tutorial How to Fill Out Brand awareness questionnaire

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Questions & answers

Essentially, unaided brand awareness is when your brand is at the top of consumers' minds. For example, say you are a brand manager for Quorn. You ask a subsection of your target audience the following question: “What brands come to mind when you think of meat alternatives?” 64% respond with Quorn.
Unaided awareness is the percentage of respondents aware of your product, brand, or advertising top-of-mind without being assisted. In a survey, respondents might be asked: "What brands of athletic shoes come to mind?" Respondents will state Nike, Adidas, or other brands open-ended without being aided.
The Different Levels of Brand Awareness There are four levels of brand awareness that can be visualised by using a brand awareness pyramid. Based on marketing mogul, David Aaker's brand loyalty pyramid, the levels of brand awareness are zero awareness, recognition, brand recall, and top of the buyer's mind.
Brand perception survey questions to ask customers: Are you familiar with our products/services? How would you describe our products to a friend? When you think of our brand, what comes to mind? If you had to describe our brand in three words, what would they be?
1. Brand Perception Survey Questions Are you familiar with our brand/product? How did you discover our brand the first time? What comes to your mind when you think of our brand? What do you think our brand does? How would you describe our brand to someone you know?
Unaided awareness questions capture those brands in the consumer's mindset. Aided awareness, the next step in the process, provides a pick list from which respondents can choose the brands they are aware of.

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