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PRODUCT DISCOVERABILITY ON AMAZON INCREASING SESSIONS FOR YOUR AMAZON MARKETPLACE LISTINGS We Turn Browsers Into Buyers TABLE OF CONTENTS INTRODUCTION HOW MANIPULATING PRODUCT DISCOVERABILITY FITS
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How to fill out product discoverability on amazon

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How to fill out product discoverability on Amazon:

01
Start by conducting keyword research to identify relevant and popular search terms related to your product. Use tools like Amazon's own keyword tool or third-party tools for this purpose.
02
Optimize your product title by including primary keywords that accurately describe your product. Make sure the title is concise, clear, and compelling to attract potential customers.
03
Write an informative and engaging product description that highlights the features, benefits, and unique selling points of your product. Incorporate relevant keywords naturally throughout the description to improve search visibility.
04
Select the most appropriate category and subcategory for your product. Ensure that the chosen category accurately represents your product and helps it appear in relevant search results.
05
Utilize bullet points to present important details about your product. Focus on key features, specifications, and any relevant selling points that can differentiate your product from competitors.
06
Add relevant product images that showcase your product from different angles and accurately represent its appearance, size, and functionality. Use high-quality images that meet Amazon's guidelines.
07
Optimize your product's backend search terms and search terms fields. Incorporate additional relevant keywords that may not fit naturally into the product title or description to increase discoverability.
08
Include relevant product attributes such as color, size, material, and any other variations that apply to your product. This helps customers filter and find your product when searching with specific criteria.
09
Request customer reviews and encourage satisfied customers to leave feedback. Positive reviews can improve your product's discoverability and credibility among potential buyers.
10
Regularly monitor and analyze your product's performance using Amazon's Seller Central or third-party analytics tools. Make data-driven decisions to continuously optimize your product's discoverability and visibility on the platform.

Who needs product discoverability on Amazon?

01
Sellers looking to increase their sales and reach a broader customer base through one of the world's largest online marketplaces.
02
Small and medium-sized businesses wanting to compete with established brands by leveraging Amazon's extensive customer base and search functionality.
03
Individuals or companies launching new products or entering new markets, seeking to improve brand exposure and grow their customer base through Amazon's platform.
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Product discoverability on Amazon refers to how easily a product can be found by customers when they search on the Amazon platform.
Sellers on Amazon are required to ensure their products are easily discoverable by customers on the platform.
To improve product discoverability on Amazon, sellers can utilize relevant keywords, optimize product titles and descriptions, and use sponsored product ads.
The purpose of product discoverability on Amazon is to help sellers increase their visibility and reach more potential customers.
Information such as product titles, descriptions, keywords, and relevant attributes must be included to improve product discoverability on Amazon.
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