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This document provides guidance to CDC employees and contractors on creating and updating widgets designed for communicating CDC health and safety information effectively through social media.
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How to fill out social media guidelines and

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How to fill out Social Media Guidelines and Best Practices

01
Identify key objectives for social media use.
02
Outline the target audience for your social media content.
03
Specify the platforms to be used and their respective purposes.
04
Define the tone and voice of the brand on social media.
05
Establish rules for content creation, sharing, and engagement.
06
Develop guidelines for responding to comments and messages.
07
Include protocols for crisis management and negative feedback.
08
Ensure compliance with legal and ethical standards.
09
Provide examples of appropriate and inappropriate content.
10
Review and update guidelines regularly based on feedback and changes in the social media landscape.

Who needs Social Media Guidelines and Best Practices?

01
Businesses looking to establish a professional online presence.
02
Marketing and social media teams responsible for content creation.
03
Employees and stakeholders who engage with the brand on social media.
04
Organizations aiming to protect their reputation and brand image.
05
Any entity that wants to ensure consistent messaging across social platforms.
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The seven functional blocks of social media. Kietzmann, Hermkens, McCarthy, and Silvestre (2011) developed a honeycomb framework that identifies seven functional building blocks of SM: identity, conversations, sharing, presence, relationships, reputation and groups.
These facets form the base for the world of social media and can be referred to as the 7 Cs of social media. These seven Cs are - content, community, conversation, capital (social), culture, collaboration, and conversion respectively.
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When it comes to social media marketing, the 5 P's of marketing—Product, Price, Promotion, Place, and People—form the foundation of your approach. In this comprehensive guide, we'll delve deep into how these 5 P's apply to social media marketing and how to harness their power effectively. 1. People (People):
The 60/30/10 rule states that 60% of the posts you create should be engaging content that gets people reacting, commenting and sharing, 30% should be shared content, and 10% should be promoting your products & services, sales, events, etc.
They are: Child, Content, Calm, Crowding Out, and Communication.
Focus on post quality over quantity. People follow social media accounts that they trust will provide content that is reliable and relevant to them. While it is important to post actively and regularly, make sure your content is engaging and relates to your audience community.

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Social Media Guidelines and Best Practices provide a framework for individuals and organizations on how to effectively use social media platforms. They outline acceptable behaviors, content sharing protocols, and strategies to protect brand reputation.
Typically, all employees and representatives of an organization are required to adhere to Social Media Guidelines and Best Practices. This ensures consistent messaging and protects the organization's brand identity across various social media channels.
To fill out Social Media Guidelines and Best Practices, organizations should specify their objectives for social media use, identify target audiences, outline acceptable content, define roles and responsibilities, and establish a process for monitoring and responding to interactions.
The purpose of Social Media Guidelines and Best Practices is to ensure that all stakeholders understand how to engage with social media responsibly and effectively, aligning their efforts with the organization's brand values and legal obligations while mitigating risks.
Information that must be reported includes social media usage policies, content approval processes, privacy considerations, marketing strategies, engagement protocols, crisis management plans, and compliance with legal and regulatory requirements.
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