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Extending Service Dominant Logic: Proposition, Lexicon and FrameworkChienHung Tom Chen, Queensland University of Technology, AustraliaIntroduction Under Pseudodominant logic (GD logic), the meaning
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Extending service dominant logic refers to the process of expanding and further developing the concepts and principles of service dominant logic, which is a marketing approach that focuses on the value co-creation between customers and service providers.
There is no specific requirement for filing extending service dominant logic as it is not a formal filing or reporting obligation. However, organizations and researchers in the marketing field may choose to publish or present their work related to extending service dominant logic.
Since extending service dominant logic is not a formal document or filing, there is no standard method for filling it out. It typically involves conducting research, exploring new perspectives, and contributing to the existing body of knowledge in service dominant logic.
The purpose of extending service dominant logic is to deepen the understanding and application of service dominant logic principles in various contexts. It aims to advance the field of marketing by introducing new concepts, theories, and empirical evidence.
There is no specific information that must be reported on extending service dominant logic since it is not a formal reporting requirement. The information reported may vary depending on the nature of the research or contribution.
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