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COMPETITIVE STRATEGIES ADOPTED BY LOCAL ADVERTISING FIRMS TO GAIN COMPETITIVE ADVANTAGE IN THE INDUSTRY LEONID ASIA TALE A RESEARCH PROJECT SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR
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How to fill out competitive strategies adopted by:

01
Identify your target market: Research and understand the specific market segment that your business or organization is operating in. This involves analyzing customer preferences, buying behavior, and competitors within the industry.
02
Assess your strengths and weaknesses: Conduct a thorough analysis of your own strengths and weaknesses as a business. Identify areas where you excel and where you might need improvement. This will help you determine the competitive advantages you can leverage and areas that require strategic focus.
03
Analyze the competition: Study your competitors to identify their strategies, strengths, and weaknesses. This can involve analyzing their marketing tactics, pricing strategies, product offerings, distribution channels, and customer service. Understanding the competitive landscape will allow you to differentiate yourself and identify opportunities.
04
Set clear objectives and goals: Define what you want to achieve through your competitive strategies. Whether it is increasing market share, expanding into new markets, or improving customer satisfaction, clear objectives will guide your strategy development process.
05
Develop a unique value proposition: Differentiate your business by offering a unique value proposition to your customers. This can be a combination of factors, such as superior product quality, innovative features, excellent customer service, or competitive pricing. Develop a compelling message that communicates why customers should choose your business over competitors.
06
Choose the right competitive strategies: Based on your market analysis and objectives, select the specific competitive strategies that align with your goals. These can include differentiation, cost leadership, focus on niche markets, innovation, or strategic alliances. Each strategy comes with its own advantages and challenges, so choose the ones that best suit your business.

Who needs competitive strategies adopted by:

01
Startups and new businesses: Developing competitive strategies is essential for startups and new businesses to gain a foothold in the industry and differentiate themselves from established competitors. It allows them to identify unique selling points and attract customers.
02
Small and medium-sized enterprises (SMEs): SMEs often operate in highly competitive environments, where having a clear competitive strategy can make a significant difference. It enables them to compete against larger competitors, protect their market share, and identify growth opportunities.
03
Established organizations: Even established organizations need competitive strategies to stay relevant and maintain their market position. The business landscape is constantly evolving, and competition is fierce. By regularly reassessing and adapting their competitive strategies, organizations can stay ahead of the curve and mitigate threats.
In conclusion, filling out competitive strategies involves identifying target markets, assessing strengths and weaknesses, analyzing the competition, setting clear goals, developing a unique value proposition, and choosing suitable strategies. These strategies are needed by startups, SMEs, and established organizations to gain a competitive edge and achieve their business objectives.
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Competitive strategies adopted by an organization are the actions and techniques used to position itself ahead of its competitors.
Typically, executives and management teams of organizations are responsible for developing and filing competitive strategies.
Competitive strategies can be filled out by outlining the various tactics and plans that the organization will use to gain a competitive advantage.
The purpose of competitive strategies is to help the organization differentiate itself from competitors and ultimately achieve business success.
Information that must be reported includes market analysis, target audience identification, product/service offerings, pricing strategies, and marketing tactics.
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