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USING LOCATION FOR AUDIENCE TARGETING A Perspective Issued By the MMA On Behalf of The MMA NA Location Committee Audience Working Group Table of Contents INTRODUCTION ..........................................................................................................
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What is using location for audience?
Using location for audience refers to the practice of determining the geographic location of the target audience in order to tailor marketing or advertising strategies based on their specific location.
Who is required to file using location for audience?
Businesses or organizations that engage in marketing or advertising activities targeted towards specific geographic regions are required to file using location for audience.
How to fill out using location for audience?
Using location for audience can be filled out by collecting data on the geographic distribution of the target audience and using that information to customize marketing campaigns.
What is the purpose of using location for audience?
The purpose of using location for audience is to increase the effectiveness of marketing efforts by tailoring messages and content to specific geographic regions.
What information must be reported on using location for audience?
Information such as the geographic distribution of the target audience, specific locations where marketing materials will be distributed, and any strategies used to target specific regions must be reported on using location for audience.
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