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CATEGORY STYLE GUIDE: CLOTHING & ACCESSORIESSelling on Amazon CATEGORY STYLE GUIDE: CLOTHING & ACCESSORIES 2014 Amazon Services LLC Page 107/16/2014CATEGORY STYLE GUIDE: CLOTHING & ACCESSORIESAbout
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How to fill out category style guide clothing
How to Fill out Category Style Guide Clothing:
01
Start by gathering information about the clothing categories your brand offers. This may include categories such as tops, bottoms, dresses, outerwear, accessories, etc.
02
Create a clear and organized template for the category style guide. This could be a spreadsheet or a document with different sections for each category.
For each category, include the following information:
01
Category name: Clearly label each category to avoid confusion.
02
Description: Write a brief description of the overall style and aesthetic of the category.
03
Key attributes: List the specific features, materials, patterns, or design elements that define the category.
3.1
Determine the target audience for each category. Consider factors such as age, gender, lifestyle, or occasion. This will help guide the styling choices and give a clear direction for each category.
3.2
Include sizing and fit guidance for each category. Specify the standard sizing or any unique measurements that customers need to consider. Provide tips on how the clothing should fit and if there are any specific styling considerations.
3.3
Add visual examples or mood boards to showcase the desired style for each category. Include images of clothing items that represent the category and align with the brand's aesthetic. This will help both the creative team and customers understand the desired look.
3.4
Make sure to regularly update and refine the category style guide. As fashion trends change, customer preferences evolve, or new clothing categories are introduced, it's important to keep the guide up to date and reflective of the brand's direction.
Who Needs Category Style Guide Clothing:
01
Retailers: Fashion retailers who curate and sell clothing from various brands can benefit from having a category style guide. It helps them ensure consistency across different products and brands, making it easier for customers to navigate and understand their offerings.
02
Fashion Brands: Brands that have their own clothing lines can use a category style guide to maintain a cohesive brand image and ensure consistent messaging across all their products. It helps guide their design and merchandising decisions, ensuring that each category aligns with the overall brand aesthetic.
03
Fashion Designers: Fashion designers who create custom or bespoke pieces can use a category style guide to communicate their design direction to clients. It helps them showcase the different categories they specialize in and provide a visual reference for clients when discussing their unique preferences.
In summary, a category style guide for clothing is essential for retailers, fashion brands, and fashion designers who want to maintain consistency, guide design choices, and effectively communicate the style and aesthetic of different clothing categories.
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