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Recruiting & Retaining Exhibitors Prepared by: Joe Sendoff, Member, IntraAssociation Relations (State & Regional) Committee, MACRO, 2002 Recruiting and retaining prospective exhibitors for state and
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How to fill out recruiting retaining exhibitors

How to fill out recruiting retaining exhibitors:
01
Start by identifying your target audience and the type of exhibitors you want to attract. This will help you tailor your recruitment efforts and ensure that you are attracting the right exhibitors for your event.
02
Create a compelling exhibitor prospectus or information packet that outlines the benefits of participating in your event. This could include details about the target audience, the size and demographic of past attendees, promotional opportunities, and any additional perks or incentives.
03
Develop a comprehensive marketing and promotional strategy to attract exhibitors. This could include advertising in industry publications, leveraging social media platforms, sending personalized invitations to potential exhibitors, and utilizing your existing network to spread the word.
04
Provide clear and concise information on your website or registration platform for potential exhibitors to easily access and understand. This should include details on booth pricing, available booth sizes, and any other important information exhibitors need to know before making a decision.
05
Offer attractive sponsorship opportunities and package deals to entice exhibitors to participate. This could include offering prime booth locations, branding opportunities at the event, or exclusive access to networking events or VIP receptions.
06
Communicate regularly and effectively with your exhibitors to keep them engaged and informed. This could include sending regular updates on event logistics, offering resources and support to help them prepare for the event, and providing opportunities for feedback and input.
07
Provide exceptional customer service throughout the entire exhibitor experience. Be responsive to inquiries and requests, provide prompt and helpful assistance, and go above and beyond to ensure that exhibitors have a positive and successful experience at your event.
Who needs recruiting retaining exhibitors:
01
Event organizers who are planning and organizing trade shows, conferences, or exhibitions.
02
Associations or industry groups looking to engage exhibitors to showcase their products or services.
03
Businesses or organizations hosting events that aim to bring together exhibitors and potential customers or business partners.
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