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2016 BWF ACHIEVEMENT AWARD INNOVATION in a product, service, process or way of working Demonstrable customer and business benefit Applicant Details Nature of Business×Organization Business Name Contact
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How to fill out innovation in a product:

01
Start by conducting thorough market research to identify customer needs and preferences. This will help you understand what features or improvements are desired in the market.
02
Brainstorm and generate innovative ideas that address the identified customer needs. Encourage creativity and explore different possibilities.
03
Prioritize the ideas based on feasibility, potential impact, and alignment with your overall business strategy. This will help you determine which ideas are worth pursuing.
04
Develop a cross-functional team to work on the chosen idea. This team should include individuals with diverse perspectives and expertise to ensure a well-rounded approach to innovation.
05
Create a prototype or minimum viable product (MVP) to test the feasibility and functionality of the innovative idea. Gather feedback from potential users and make necessary iterations.
06
Conduct market testing to validate the desirability of the innovative product. This can involve pilot tests, focus groups, surveys, or other market research methods.
07
Based on the feedback and data collected, refine and improve the product. Incorporate necessary adjustments and modifications to enhance its overall appeal and usability.
08
Implement a robust launch and marketing strategy that effectively communicates the innovative features and benefits of the product to the target audience.
09
Continuously monitor and gather feedback from customers to identify areas for further improvement and innovation. Stay updated with market trends and evolving customer needs to ensure sustained innovation.

Who needs innovation in a product?

01
Startups and small businesses: Innovation is crucial for startups and small businesses as it allows them to differentiate themselves in the market and compete with larger, established companies. Innovative products can help attract new customers, create brand awareness, and drive growth.
02
Established companies: Even established companies need innovation to stay competitive and relevant. Adapting to changing customer preferences and technological advancements is essential to maintain market share and avoid becoming obsolete.
03
Consumer goods companies: Companies in the consumer goods industry need to continuously innovate to meet evolving consumer demands. By introducing new features, designs, or functionalities, they can enhance the customer experience and maintain brand loyalty.
04
Technological companies: In the fast-paced technology sector, innovation is necessary to stay ahead of the curve. Developing cutting-edge products and services is essential for technological companies to remain leaders in their respective fields.
05
Any industry affected by disruptive technologies: Industries that are vulnerable to disruption, such as transportation, healthcare, and finance, need to embrace innovation to adapt to changing market dynamics, improve efficiencies, and meet evolving customer expectations.
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Innovation in a product refers to the process of introducing new ideas, features, or technologies to improve the product or create something entirely new.
Any individual or organization that has developed a new idea, feature, or technology for a product is required to file innovation in a product.
To fill out innovation in a product, you need to describe the new idea, feature, or technology, provide details on how it improves the product, and submit any supporting documents or evidence.
The purpose of innovation in a product is to stay competitive in the market, meet customer needs, and drive business growth through the introduction of new and improved products.
The information reported on innovation in a product should include a description of the innovation, its benefits, any related intellectual property rights, and how it differs from existing products.
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