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LONGHORN KENYA LTD CONSOLIDATED STATEMENT OF FINANCIAL POSITION AS AT 30 JUNE 2014 2014 2013 2014 2013 Sh000 Sh000 Sh000 Sh000 ASSETS Non-current assets TURNOVER 1,396,834 1,033,295 Property and equipment
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01
Start by including the contact information of your organization at the top of the press release. This should include the name, address, phone number, and email of the primary contact person for any media inquiries.
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Write a compelling headline that captures the essence of the news you are announcing. Make sure it is attention-grabbing and concise.
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Craft a strong opening paragraph that provides a summary of the news you are sharing. This should answer the who, what, where, when, and why of the announcement in a clear and concise manner.
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Provide more details in the subsequent paragraphs. Expand on the key points, ensuring you provide relevant information to support your news. Include quotes from relevant individuals to add credibility and humanize the story.
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Include any relevant background information or context that will help the readers or journalists understand the significance of your news. This could include industry trends, statistics, or other relevant facts.
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Make sure your press release is easy to read and understand. Use short paragraphs, bullet points, subheadings, and bold text to highlight important information. Avoid jargon or technical terms that may confuse the readers.
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Include a boilerplate or about us section at the end of the press release. This should provide a brief overview of your organization, its background, and its purpose. Include relevant links to your website or social media profiles.

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Organizations launching a new product or service can benefit from issuing a press release to generate awareness among the target audience and media outlets. A double press release may be necessary when the product or service has significant features or benefits that require more detailed explanation.
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Companies hosting events such as conferences, seminars, or trade shows can use press releases to attract attendees and inform the media about the event. If the event offers unique aspects or multiple attractions, a double press release can help provide more information and highlight the key elements.
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A press release is a written communication that reports specific but brief information about an event, circumstance, or other happening.
Companies, organizations, or individuals who have material information that could impact investors or the public are required to file a press release.
A press release should include a catchy headline, a concise body paragraph with the most important information, quotes from relevant parties, and contact information for media inquiries.
The purpose of a press release is to inform the public, media, and investors about newsworthy events or updates within an organization.
A press release should include details about the event, its significance, key parties involved, and any relevant dates or locations.
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