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Location Based Transmedia Storytelling in Social Media Peters Travelled Porto Case Study Soraya Ferrara, Artur Pimento Alves, and CIA Quick lines TEC×INES Porto and University of Porto, Portugal
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How to fill out location based transmedia storytelling

How to fill out location based transmedia storytelling:
01
Research and Identify Locations: Start by researching and identifying locations that are relevant to your story. These could be real-world locations or fictional ones.
02
Develop Storylines for Each Location: Once you have the locations chosen, develop individual storylines for each location. These storylines should be interconnected and contribute to the overall narrative of your transmedia project.
03
Incorporate Multiple Media Platforms: To create a truly immersive transmedia experience, incorporate multiple media platforms such as websites, social media, videos, podcasts, and interactive installations. Each platform should add a different layer to the storytelling experience.
04
Engage the Audience: Use location-based technology and interactive elements to engage the audience in the storytelling process. This could include incorporating augmented reality (AR) features or creating interactive scavenger hunts that require participants to physically visit different locations.
05
Collaborate with Partners: Collaborate with partners such as local businesses, organizations, or cultural institutions that align with your story. This collaboration can help enhance the authenticity and credibility of your transmedia project.
Who needs location-based transmedia storytelling:
01
Filmmakers and Storytellers: Location-based transmedia storytelling offers a new and innovative way for filmmakers and storytellers to engage and captivate their audience. It allows them to create immersive experiences that go beyond traditional narrative structures.
02
Tourism and Travel Industry: The tourism and travel industry can benefit from location-based transmedia storytelling by offering unique and interactive experiences for visitors. It can help promote destinations, create memorable experiences, and increase tourist engagement.
03
Educational Institutions: Location-based transmedia storytelling can be a valuable tool for educational institutions. It can be used to create interactive and immersive learning experiences, making education more engaging and memorable for students.
04
Brands and Marketing Agencies: Brands and marketing agencies can leverage location-based transmedia storytelling to create innovative and impactful marketing campaigns. It allows them to tell compelling stories that resonate with their target audience and build brand awareness.
05
Cultural and Heritage Organizations: Cultural and heritage organizations can use location-based transmedia storytelling to preserve and promote their history, artifacts, and traditions. It enables them to bring their stories to life in a dynamic and interactive way, attracting wider audiences.
In conclusion, location-based transmedia storytelling requires careful research, development of storylines, incorporation of multiple media platforms, audience engagement, and collaboration with partners. It is beneficial for filmmakers, the tourism industry, educational institutions, brands, marketing agencies, and cultural organizations.
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