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Prices per column inch and smart deals for even the smallest advertising budget. THE HOLLAND SENTINEL Rates effective January 2014.(Rates quoted per column inch unless noted×Retail Display. . . .
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How to fill out prices per column inch

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Point by point guide on how to fill out prices per column inch:

01
Determine the ad size: In order to fill out prices per column inch, you need to determine the size of the advertisement. Measure the width of the column in inches and determine the advertisement's height in inches as well.
02
Calculate the total column inches: Multiply the width by the height to get the total column inches. For example, if the width is 2 inches and the height is 5 inches, the total column inches would be 10 inches.
03
Define the price per column inch: Consult with your advertising department or refer to pricing guidelines to determine the price per column inch. This value may vary depending on the publication or the location within the publication.
04
Multiply the total column inches by the price per column inch: Multiply the total column inches calculated in step 2 by the price per column inch determined in step 3. This will give you the total cost for the advertisement.
05
Consider any additional charges: In some cases, there may be additional charges for color advertisements, special placements, or extra enhancements. Make sure to factor in any additional charges to obtain the final cost.

Who needs prices per column inch?

01
Publishers and media companies: Publishers and media companies need to determine prices per column inch to provide accurate cost estimates to advertisers. It helps them maintain transparency and provide a clear pricing structure.
02
Advertisers and marketers: Advertisers and marketers need prices per column inch to understand the cost associated with placing their advertisement in a publication. This allows them to budget and allocate resources accordingly.
03
Advertising agencies: Advertising agencies play a significant role in creating and placing advertisements. They require prices per column inch to calculate costs for their clients and ensure that their campaigns adhere to budgetary constraints.
04
Small businesses and individuals: Small businesses and individuals who wish to place advertisements in print media also need prices per column inch. It helps them assess the affordability and effectiveness of different advertising options, allowing them to make informed decisions.
Overall, prices per column inch are essential for both those providing advertising space and those looking to utilize it, ensuring fair valuation and effective allocation of resources.
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Prices per column inch refers to the cost of advertising space in a publication based on the height and width of a single column inch.
Publishers and advertising agencies are typically required to file prices per column inch.
Prices per column inch can be filled out by calculating the cost of advertising space in a publication based on the height and width of a single column inch.
The purpose of prices per column inch is to provide transparency and clarity regarding the cost of advertising space in a publication.
The information reported on prices per column inch typically includes the cost of advertising space per column inch, any discounts or promotions, and contact information for inquiries.
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