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Worksheet 7a AS Business Studies What is Marketing? Read: introducing the topic What do you think marketing managers do? Explain why McDonald's is changing its menu DO you think it is easy to change
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What is marketing?
Marketing is the process of promoting, selling, and distributing a product or service to attract customers and achieve business goals.
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Marketing professionals, businesses, and organizations that engage in marketing activities are required to file marketing reports.
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The purpose of marketing reports is to provide transparency and accountability in marketing activities, and to ensure compliance with regulations.
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Marketing reports typically include details on marketing strategies, campaigns, expenses, and results.
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