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G L O B A L P E R S P E C T I V E S O N H I G H E R E D U C A T I O N Global and Local Internationalization Else Jones Leeds Beckett University (Emerita×, UK Robert Coleen Stephen University of Applied
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How to fill out global and local internationalization:

01
Identify your target audience: Before starting the internationalization process, it is important to determine who your target audience is. This will help you understand which languages, cultures, and regions you need to focus on.
02
Develop a localization strategy: A localization strategy involves adapting your products, services, and content to meet the specific needs and preferences of different regions and cultures. This may include translating your website and marketing materials, modifying your user interface, and customizing your content for different languages.
03
Localize your content: One of the key steps in global and local internationalization is translating and localizing your content. This includes translating your website, mobile apps, and software into different languages, as well as adapting your content to suit local customs, norms, and preferences.
04
Consider regional differences: When planning your internationalization strategy, it is important to consider regional differences in language, culture, and regulations. This may involve conducting market research, partnering with local experts, and adapting your products and services to meet local requirements.

Who needs global and local internationalization:

01
Businesses targeting international markets: If you are a business that wants to expand its reach beyond its home country, global and local internationalization is essential. It allows you to tailor your products, services, and content to the specific needs and preferences of different markets, increasing your chances of success and customer satisfaction.
02
E-commerce companies: E-commerce companies that sell products online can greatly benefit from global and local internationalization. By adapting their websites and marketing materials to different languages and cultures, they can attract customers from around the world and increase their sales and revenue.
03
Software developers: Software developers who create apps, games, or other software products can significantly expand their user base by implementing global and local internationalization. By translating their software and adapting it to different markets, they can reach a wider audience and improve user experience.
04
Tourism and hospitality industry: For businesses in the tourism and hospitality industry, global and local internationalization is crucial. By tailoring their services, websites, and marketing materials to different languages and cultures, they can attract international travelers and provide them with a personalized and enjoyable experience.
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Global internationalization refers to the process of designing software so it can be easily adapted to various languages and regions. Local internationalization refers to translating the software into a specific target language or region.
Businesses or organizations that operate in multiple countries or cater to a diverse customer base are required to file global and local internationalization.
Global and local internationalization can be filled out by hiring professional translators, using localization software, or utilizing translation services.
The purpose of global and local internationalization is to make software accessible and user-friendly for people from different linguistic and cultural backgrounds.
Global and local internationalization may include translated user interfaces, documentation, error messages, and other text within the software.
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