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Online Intelligence SolutionsUSABILITY ANALYSIS IN WEB ANALYTICS Methods and Tools J ea NMA r i e Cam made, Knowledge M an age r, AT In tern e the TEPAPERSUMMARY 3INTRODUCTION4EIGHT MOST COMMON ANALYTICS

How to fill out usability analysis in web

How to fill out usability analysis in web:

1. Identify the purpose of the website: Before starting the analysis, it's important to understand the goals and objectives of the website. This will help determine the criteria to evaluate the usability.
2. Define the target audience: Understanding the intended users of the website is crucial for conducting a usability analysis. Consider demographics, user goals, and preferences to determine if the website meets their needs.
3. Determine the evaluation method: Choose the appropriate evaluation method for the usability analysis. Common methods include conducting user tests, heuristic evaluations, and expert reviews. Each method provides different insights into the usability of the website.
4. Create evaluation criteria: Develop a set of evaluation criteria based on best practices and industry standards. These criteria should cover various aspects of usability, such as navigation, readability, responsiveness, and accessibility.
5. Conduct the evaluation: Perform the chosen evaluation method on the website. This may involve observing users interacting with the site, assessing it against the evaluation criteria, or analyzing the user interface design and functionality.
6. Document findings: Record and document the results of the usability analysis. Prepare a comprehensive report highlighting the strengths and weaknesses of the website's usability. Include specific examples and suggestions for improvement.

Who needs usability analysis in web:

1. Website owners and managers: Usability analysis helps website owners and managers understand how well their website caters to the needs of their target audience. It provides insights into user behavior and helps identify areas for improvement.
2. Web designers and developers: Usability analysis is valuable for web designers and developers as it helps them create user-centered designs and optimize the user experience. It helps identify design flaws and usability issues that can be addressed during the development process.
3. Marketing professionals: Usability analysis plays a crucial role in marketing efforts. A website that is easy to use and provides a positive user experience can significantly impact conversions and customer satisfaction. By conducting a usability analysis, marketers can ensure that their website meets the needs of their target audience and maximizes its effectiveness.

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