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Creative Brief: Client Name Client: Pet Rescue Project: Where's Fluffy? Smartphone App Date: June 8, 2012, Document Version: 1.0Project Team: Who will be working on this project? Pet Rescue Chief
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How to fill out a creative brief for Client Name:

01
Start by gathering relevant information about the client, such as their business name, industry, target audience, and project objectives. This information will help guide the creative direction.
02
Identify the project deliverables and scope. Determine what specific assets or materials are required, such as a logo, website design, or marketing collateral.
03
Clearly define the project goals and objectives. What does the client hope to achieve with this project? Is it to increase brand visibility, drive sales, or improve customer engagement? Understanding the desired outcomes will help shape the creative strategy.
04
Research the client's brand and competitors. Understand the client's unique selling proposition (USP) and brand personality. Also, analyze their competitors' branding strategies to identify opportunities for differentiation.
05
Determine the target audience. Who are the people the client wants to reach? Develop detailed buyer personas that include demographics, psychographics, and any other relevant information that will help tailor the creative messaging.
06
Establish the project timeline and budget. Determine the project start and end dates, as well as any specific milestones or deadlines. Additionally, discuss the client's budgetary constraints and expectations to ensure the creative solutions align with their financial resources.
07
Collaborate with the client to set expectations for communication and feedback. Establish a clear line of communication and a process for providing feedback and revisions during the creative development process. This will help streamline the project and avoid any potential misunderstandings.

Who needs a creative brief for Client Name:

A creative brief is essential for anyone involved in the project, including the client, the creative team, and any other stakeholders. It serves as a blueprint for all parties interested in the project, ensuring a unified understanding of the goals, objectives, and creative direction. The creative brief helps align everyone involved and facilitates effective communication throughout the project lifecycle.
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Creative brief client name refers to the name of the client for whom the creative brief is being created.
The creative team or the marketing department is typically responsible for filing the creative brief client name.
Creative brief client name can be filled out by entering the name of the client in the designated field on the creative brief document.
The purpose of including the client name in the creative brief is to identify who the creative work is intended for and who is requesting it.
The client's full name, company name, and any specific contact information if necessary.
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