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IREM Brand Style Guide For usage of IREM marks, logos, statements and styles March 2016To our members, the real estate industry, and the public, the Institute of Real Estate Management has a brand
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How to fill out irem brand style guide:

01
Start by familiarizing yourself with the irem brand guidelines. Review all the provided materials, such as the brand style guide document, logos, typography, colors, and any other relevant guidelines.
02
Understand the purpose and goals of the irem brand style guide. Recognize that the guide is designed to maintain consistency and coherence across all brand-related materials, ensuring a unified and recognizable brand identity.
03
Begin by applying the guidelines to your own materials. This can include designs, presentations, documents, social media posts, and any other brand-related content that you create.
04
Follow the typography guidelines provided in the style guide. Use the specified fonts for headers, body text, and any other textual elements. Ensure that the font sizes, weights, and spacing are consistent and aligned with the brand standards.
05
Utilize the approved color palette of the irem brand. Ensure that you are using the correct colors in all design elements, including backgrounds, text, icons, and imagery.
06
Incorporate the irem brand logo appropriately according to the guidelines. Follow the provided specifications for size, placement, and clear space. Avoid distorting or altering the logo in any way that would deviate from the brand identity.
07
Pay attention to the imagery and visuals used in your materials. Ensure that they align with the irem brand's aesthetic and tone. Follow any specific guidelines provided for graphics, illustrations, and photography.
08
Consistently review and update your materials to reflect any changes or updates to the irem brand guidelines. Stay informed about any new additions or modifications to the brand style guide and promptly apply them to your content.
09
Seek feedback and approval from relevant stakeholders or brand managers. Collaborate with them to ensure that your materials align with the irem brand style guide and meet their expectations.

Who needs irem brand style guide:

01
Marketing teams and agencies working on irem brand campaigns or materials. The style guide helps them understand and apply the brand guidelines consistently across various promotional channels.
02
Graphic designers and artists responsible for creating visuals, logos, and other design elements for the irem brand. The style guide provides them with the necessary specifications and instructions to create assets that align with the brand identity.
03
Content creators and writers who produce written materials, such as articles, blogs, and social media posts, for the irem brand. The style guide helps them maintain a consistent tone and voice that resonates with the brand's target audience.
04
Sales and customer service teams who interact with customers on behalf of the irem brand. The style guide assists them in conveying the brand's values and messaging consistently, fostering brand recognition and trust.
05
Partners and affiliates who collaborate with the irem brand. The style guide ensures that they accurately represent the brand and align their promotional materials with the brand's visual and messaging standards.
06
Any individual or department involved in creating or managing brand-related materials or communications for the irem brand can benefit from using the brand style guide to maintain consistency and reinforce the brand's identity.
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The IREM brand style guide is a document that outlines the specific guidelines for using IREM's brand assets such as logos, colors, fonts, and other visual elements.
All employees, partners, and third-party vendors who work with IREM are required to adhere to the brand style guide.
IREM brand style guide can be filled out by following the specific instructions and guidelines outlined in the document, ensuring that all brand assets are used correctly.
The purpose of the IREM brand style guide is to maintain brand consistency and integrity across all communications and materials related to the organization.
The IREM brand style guide typically includes information on logo usage, color palettes, typography, and other visual elements.
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