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CONTENT STYLE GUIDE Rev 07/16CONTENTSIntroduction1Letter Spacing9Numbers10Style2Plurals10Overview3Possessives10Voice3Quotation Marks11Tone4References11Style/Usage Guidance4(First and Second References)Writing
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Start by defining the purpose and goals of your content style guide. This will help ensure that it aligns with your organization's overall branding and messaging objectives.
02
Determine the target audience for your content style guide. Consider who will be using it and who will benefit from its guidelines. This could include content creators, editors, marketers, or anyone involved in the content creation process.
03
Outline the key elements that should be included in your content style guide. This typically includes guidelines for tone of voice, grammar and punctuation, formatting, capitalization, and use of imagery and other multimedia.
04
Provide examples and specific instructions for each guideline. This will help to clarify expectations and provide a reference for content creators to follow. For example, provide examples of the preferred tone of voice and specific words to avoid.
05
Consider including guidelines for different types of content. Depending on your organization's needs, you may want to include specific guidelines for blog posts, social media posts, website copy, or other types of content.
06
Determine how to enforce and update the content style guide. Consider who will be responsible for reviewing and approving content against the guidelines and how often the guide will be reviewed and updated.
07
Communicate the content style guide to relevant team members. Whether through training sessions, email updates, or an internal website, ensure that everyone who needs to use the guide is aware of its existence and understands how to apply it to their work.

Who needs a content style guide?

01
Organizations that have multiple content creators or contributors. A style guide ensures consistency across all content, even when different people are creating it.
02
Copywriters and content creators who want to maintain a consistent brand voice and messaging. The guide serves as a reference to ensure that all content adheres to the desired tone and style.
03
Editors and proofreaders who need to ensure that content meets the organization's standards for grammar, punctuation, and formatting.
04
Marketing and branding teams who want to establish and maintain a consistent brand identity across all forms of content.
05
New team members or freelancers who join an organization and need to quickly understand and adapt to the organization's preferred writing style and guidelines.
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Content style guide is a document that outlines guidelines and specifications for the consistent creation and presentation of content.
All employees involved in creating or publishing content are required to follow the guidelines outlined in the content style guide.
The content style guide can be filled out by following the instructions provided in the document, which may include sections for tone, voice, formatting, and other specifications.
The purpose of a content style guide is to ensure consistency in branding, messaging, and communication across all content produced by an organization.
The content style guide may include information such as brand colors, logo usage guidelines, font styles, writing tone, and other design elements.
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