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GRAPHIC STANDARDS 2016 Edition University of West Alabama Livingston, AL 3547018006218044uwa.eduCONTENTSINTRODUCTIONINTRODUCTIONTHE LOGOTYPOGRAPHY / CLOTHE ATHLETIC LOGOPRIMARY VERSIONSB1Primary TypefacesPRIMARY
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How to fill out typography color:

01
Choose a color palette: Start by selecting a color palette that complements your brand or project. Consider the emotions or symbolism associated with different colors and how they align with your message or purpose.
02
Use color theory principles: Familiarize yourself with color theory principles to create visually appealing compositions. Understand concepts like complementary, analogous, and monochromatic color schemes and apply them to your typography color choices.
03
Define hierarchy: Establish a hierarchy among your typographic elements using color. Consider using a different color for headings, subheadings, body text, and other important elements, allowing users to easily navigate and comprehend your content.
04
Contrast and legibility: Ensure that your typography color choices provide sufficient contrast for legibility. Dark text on a light background or vice versa is a common approach, but feel free to experiment with variations as long as the text remains clear and readable.
05
Consider accessibility: It is important to make your typography color accessible to all users, including those with visual impairments. Use color contrast tools to verify if your chosen color combinations meet the accessibility guidelines specified by WCAG (Web Content Accessibility Guidelines).

Who needs typography color:

01
Graphic designers: Typography color plays a crucial role in graphic design. Designers use color to evoke specific emotions, create visual hierarchy, enhance readability, and establish a brand's identity or aesthetic.
02
Web designers: Web designers utilize typography color to enhance the user experience by improving readability, guiding users through the content, and maintaining visual consistency across the website.
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Content creators: Whether you're designing presentations, marketing materials, or social media posts, typography color can help convey your message effectively. Content creators can use color to highlight key points, create visual interest, and make their content more engaging.
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Branding professionals: Typography color is essential for branding efforts as it helps establish brand identity and recognition. Consistent use of color across all brand materials helps create a strong and memorable visual presence.
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Anyone creating visual content: Even if you're not a professional designer, understanding typography color can benefit you when creating any visual content, such as posters, invitations, or personal projects. It allows you to convey information effectively and create visually appealing compositions.
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Typography color refers to the specific color used for text in a design or document.
Typically, designers or content creators are responsible for choosing and applying typography color.
Typography color can be filled out by selecting a color from a palette or entering a specific color code.
Typography color is used to enhance readability, create visual hierarchy, and convey brand messaging.
The specific color code or name used for the typography must be reported.
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