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NEW YORK UNIVERSITY Stern School of Business Fall 2016 Syllabus MK TGGB.2350.01 DRAFT Marketing Planning and Strategy September 6th, 2016 December 8th, 2016 Tuesday & Thursday 1:30 PM 2:50 PM Professor:

How to fill out marketing planning and strategy

How to fill out marketing planning and strategy

1. Research and gather information about your target market
2. Define your marketing goals and objectives
3. Develop a marketing plan that includes strategies and tactics
4. Identify your target audience and create buyer personas
5. Determine your budget and allocate resources
6. Implement your marketing strategies and track progress
7. Measure the effectiveness of your marketing efforts
8. Make adjustments and improvements based on data analysis
9. Continuously evaluate and refine your marketing strategies

Who needs marketing planning and strategy?

1. Small businesses looking to establish their brand and increase awareness
2. Startups aiming to attract investors and gain market share
3. Established companies aiming to maintain or grow their market position
4. Non-profit organizations seeking to raise funds and promote their cause
5. Entrepreneurs looking to launch a new product or service
6. E-commerce businesses aiming to drive traffic and increase conversions
7. Professional service providers (e.g., lawyers, consultants) looking to attract clients
8. Manufacturers or distributors aiming to reach new markets
9. Businesses in competitive industries looking for a competitive edge

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What is marketing planning and strategy?

Marketing planning and strategy is the process of creating a roadmap to guide a company's marketing efforts in order to achieve specific goals and objectives.

Who is required to file marketing planning and strategy?

Marketing departments or individuals responsible for overseeing marketing activities within a company are typically required to file marketing planning and strategy.

How to fill out marketing planning and strategy?

Marketing planning and strategy can be filled out by conducting market research, setting clear marketing objectives, creating a budget, developing a marketing mix, and implementing the plan with monitoring and evaluation.

What is the purpose of marketing planning and strategy?

The purpose of marketing planning and strategy is to outline the steps and tactics needed to achieve marketing goals, increase brand awareness, attract customers, and drive sales.

What information must be reported on marketing planning and strategy?

Information such as market analysis, target audience, marketing objectives, strategies, tactics, budget allocation, timeline, and success metrics must be reported on marketing planning and strategy.