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CityUniversity of Seattle CUSTOMER RELATIONSHIP MANAGEMENT AND ITS CONTRIBUTION TO CUSTOMER SATISFACTION By Panagiotis C. Filippopoulos A THESIS REPORT Presented to the project Management Program
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Customer relationship management (CRM) is a strategy for managing a company's interactions with customers, clients, and sales prospects.
Businesses that want to improve customer relationships and increase sales are required to implement CRM systems.
CRM systems can be filled out by entering information about customers, tracking sales interactions, and analyzing data.
The purpose of CRM is to improve customer satisfaction, retention, and loyalty, as well as increase sales and profitability.
CRM typically includes customer contact information, sales history, communication records, and marketing interactions.
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