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In the case of an ecommerce site like Zappos you ll track SKUs stock keeping units see Figure 4-18. The entire UX team will become familiar with the design of all of the competitors. UX innovation Improving UX design is almost always possible. Some products such as Yelp Waze eBay and Airbnb would be useless without user-generated content. In contrast brands like Levis and ABC have mostly editorial content. Polaroid of Alan Levy in front of his hot dog stand in 1978 64 UX STRATEGY On opening...

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What is conducting competitive research?

Conducting competitive research is the process of gathering and analyzing information about competitors in order to make informed business decisions and stay ahead in the market.

Who is required to file conducting competitive research?

Any business or organization that wants to stay competitive in the market is required to conduct competitive research.

How to fill out conducting competitive research?

To fill out conducting competitive research, one must gather information about competitors' products, pricing, marketing strategies, and target audience, analyze the data, and use it to inform business decisions.

What is the purpose of conducting competitive research?

The purpose of conducting competitive research is to gain a better understanding of the market, identify opportunities and threats, and make strategic decisions to stay ahead of competitors.

What information must be reported on conducting competitive research?

Information such as competitors' products, pricing, marketing strategies, target audience, strengths, weaknesses, and market share must be reported in conducting competitive research.

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