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Custom Metrics and Reports Release 6.5 2015 by Kong, Inc. All rights reserved1 of 124Custom Metrics and Reports Guide Version 1.3Copyright 2013 Kong, Inc. All rights reserved. July 2015 This document
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How to fill out custom metrics and reports

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How to fill out custom metrics and reports

01
Step 1: Start by logging in to your Google Analytics account.
02
Step 2: Navigate to the Admin section.
03
Step 3: In the Property column, click on 'Custom Definitions' and then 'Custom Metrics'.
04
Step 4: Click on the 'New Custom Metric' button.
05
Step 5: Provide a Name and Description for your custom metric.
06
Step 6: Choose the Scope of the metric (Hit, Session, User, or Product).
07
Step 7: Define the Formatting type for your custom metric (Integer, Currency, Time, or Float).
08
Step 8: Select the Active checkbox to enable the custom metric.
09
Step 9: Save your custom metric by clicking the 'Create' button.
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Step 10: To view and use your custom metric in reports, go to the Reporting section and select the appropriate report.

Who needs custom metrics and reports?

01
Business owners who want to measure and track specific business goals or KPIs.
02
Marketing managers who need to assess the effectiveness of their campaigns or marketing strategies.
03
E-commerce websites that want to monitor and optimize their sales funnels and conversion rates.
04
Web analysts who require more granular and customized data to perform in-depth analysis.
05
Companies with unique reporting needs that standard Google Analytics metrics cannot fulfill.
06
Any organization looking to gain valuable insights and make data-driven decisions.
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Custom metrics and reports are specialized data points and analyses tailored to specific needs or requirements, often used to measure performance or track key indicators.
The requirement to file custom metrics and reports varies depending on the organization and industry. It is usually done by companies looking to gain insights and make informed decisions based on data.
Custom metrics and reports can be filled out using various tools and software programs designed for data analysis and reporting. It is important to ensure accuracy and consistency when inputting data.
The purpose of custom metrics and reports is to provide valuable insights, track performance, and make informed decisions based on specific data points that are tailored to the organization's needs and goals.
The information reported on custom metrics and reports can vary depending on the organization and industry, but usually includes key performance indicators, trends, and analysis of specific data points.
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