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Creating a brand identity for a new
mattress brand
Case: Apse by Studio Moderna Svetlana LazarevaBachelors Thesis
November 2016
School of Business
Degree Program in International Business1Description
Author(s)Type
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How to fill out creating a brand identity
01
Start by defining the purpose and goals of your brand identity.
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Create a unique and memorable brand name that aligns with your business.
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Regularly evaluate and update your brand identity to stay relevant and adapt to changing market trends.
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What is creating a brand identity?
Creating a brand identity involves defining the values, messaging, visuals, and overall personality of a brand in order to differentiate it from competitors and connect with target audience.
Who is required to file creating a brand identity?
Businesses, marketing agencies, or professionals involved in branding are usually responsible for creating a brand identity.
How to fill out creating a brand identity?
To fill out creating a brand identity, one must conduct market research, define brand values and mission, design a logo and visual elements, and create a brand style guide.
What is the purpose of creating a brand identity?
The purpose of creating a brand identity is to establish a strong and memorable brand presence, build customer trust and loyalty, and differentiate the brand in the market.
What information must be reported on creating a brand identity?
Information such as brand name, logo, tagline, brand colors, typography, messaging, and brand values must be included in creating a brand identity.
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