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Creating a brand identity for a new mattress brand Case: Apse by Studio Moderna Svetlana LazarevaBachelors Thesis November 2016 School of Business Degree Program in International Business1Description Author(s)Type
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How to fill out creating a brand identity

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Start by defining the purpose and goals of your brand identity.
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Research your target audience to understand their preferences and needs.
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Create a unique and memorable brand name that aligns with your business.
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Design a distinctive logo and select a color palette that reflects your brand's personality.
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Develop a brand voice and tone that resonates with your target audience.
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Craft a brand story and key messages that communicate your brand's values and mission.
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Design a cohesive visual identity by creating templates for business cards, letterheads, and other branding materials.
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Utilize consistent branding elements across all customer touchpoints, including your website, social media channels, and packaging.
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Regularly evaluate and update your brand identity to stay relevant and adapt to changing market trends.

Who needs creating a brand identity?

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Newly established businesses that want to establish a strong and recognizable presence in the market.
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Businesses expanding their product/services offerings and needing to establish a unified brand identity.
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Creating a brand identity involves defining the values, messaging, visuals, and overall personality of a brand in order to differentiate it from competitors and connect with target audience.
Businesses, marketing agencies, or professionals involved in branding are usually responsible for creating a brand identity.
To fill out creating a brand identity, one must conduct market research, define brand values and mission, design a logo and visual elements, and create a brand style guide.
The purpose of creating a brand identity is to establish a strong and memorable brand presence, build customer trust and loyalty, and differentiate the brand in the market.
Information such as brand name, logo, tagline, brand colors, typography, messaging, and brand values must be included in creating a brand identity.
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