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NOTTINGHAM UNIVERSITY HOSPITALS NHS TRUST
Documentation Control
Corporate Identity Policy
Reference
Approving Body
Date Approved
Implementation Date
Version
Summary of Changes from
Previous VersionSupersedes
Consultation
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How to fill out corporate identity policy
How to fill out corporate identity policy
01
Step 1: Understand the purpose and goals of the corporate identity policy.
02
Step 2: Identify the key elements to be included in the policy such as logo, color scheme, typography, etc.
03
Step 3: Define guidelines for logo usage, including size, placement, and variations.
04
Step 4: Specify color codes and guidelines for selecting appropriate colors for different materials.
05
Step 5: Establish typography rules, including font choices, sizes, and styles.
06
Step 6: Provide guidelines for creating consistent visual elements like icons, illustrations, and imagery.
07
Step 7: Outline rules for creating and formatting documents, presentations, and other corporate materials.
08
Step 8: Clearly define the intended audience and specify any exceptions or special considerations.
09
Step 9: Include guidelines for online presence, including website design, social media profiles, and email signatures.
10
Step 10: Communicate the policy to all relevant stakeholders and regularly enforce compliance.
Who needs corporate identity policy?
01
Organizations with multiple departments or locations that require consistent branding.
02
Companies that work with external contractors or agencies who need to align with the brand image.
03
Businesses that want to establish a professional and cohesive brand identity.
04
Companies that value brand reputation and want to maintain consistent brand communication.
05
Startups and new businesses that want to establish a strong brand presence from the beginning.
06
Franchise businesses that need to ensure consistency across all franchise locations.
07
Companies targeting international markets that need to adapt their brand identity to different cultures.
08
Businesses aiming to differentiate themselves from competitors and create a recognizable brand.
09
Companies in regulated industries that need to comply with specific branding guidelines.
10
Businesses that frequently produce marketing and promotional materials.
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What is corporate identity policy?
Corporate identity policy is a set of guidelines and standards that govern how a company presents itself to the public.
Who is required to file corporate identity policy?
All companies and organizations are required to have a corporate identity policy.
How to fill out corporate identity policy?
Corporate identity policy can be filled out by outlining the company's values, mission, vision, logo usage, and brand guidelines.
What is the purpose of corporate identity policy?
The purpose of corporate identity policy is to ensure consistency and alignment in how a company's brand is presented and perceived by the public.
What information must be reported on corporate identity policy?
Corporate identity policy should include details on logo usage, brand colors, typography, tone of voice, and brand values.
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