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CORPORATE IMAGE AND REBRANDING CHECKLIST
Corporate Image Working Group:
To facilitate the creation of a new corporate identity (refer to Marketing and Communications Strategy
Framework attachment)
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How to fill out corporate image and re-branding
How to fill out corporate image and re-branding
01
Research and analyze your current corporate image and branding
02
Define your re-branding goals and objectives
03
Create a new logo and visual identity for your company
04
Update all marketing materials, website, and social media channels with the new branding
05
Communicate the re-branding changes to your internal and external stakeholders
06
Consistently use and reinforce the new brand across all touchpoints
07
Evaluate and measure the effectiveness of the re-branding efforts
Who needs corporate image and re-branding?
01
Newly established businesses looking to establish a strong brand identity
02
Companies with outdated or inconsistent branding that no longer resonates with their target audience
03
Organizations experiencing a merger or acquisition that require a unified brand image
04
Businesses that have undergone significant changes in their products, services, or target market
05
Companies looking to differentiate themselves from competitors and stand out in the market
06
Businesses looking to enhance their reputation and credibility
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