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BRANDING POLICYFEBRUARY 2015Approved by Council: Implemented:CDC Corporate identity and branding policy Page 1Table of Contents1.INTRODUCTION AND BACKGROUND ..............................................................................

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How to fill out branding policy

01

Start by understanding the purpose and goals of your branding policy.

02

Define your brand identity and values.

03

Create guidelines for logo usage, including size, placement, and color variations.

04

Outline rules for typography usage, including font styles, sizes, and spacing.

05

Specify guidelines for imagery and photography that align with your brand.

06

Provide guidance on tone of voice, messaging, and language to ensure consistent communication.

07

Include instructions on how to apply the branding policy across different channels and materials.

08

Consider including examples and best practices to help stakeholders understand the policy better.

09

Regularly review and update the branding policy to adapt to changes in the brand strategy.

Who needs branding policy?

01

Companies and organizations that want to maintain a consistent brand image.

02

Businesses with multiple departments or branches that need to align their branding.

03

Brands that work with external partners or agencies who need to follow their guidelines.

04

Startups and small businesses looking to establish a strong brand identity from the beginning.

05

Any organization that wants to ensure brand recognition and build trust with their audience.

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What is branding policy?

A branding policy is a set of guidelines that outline the rules and standards for representing a company's brand.

Who is required to file branding policy?

The company's marketing or branding team is typically responsible for creating and filing a branding policy.

How to fill out branding policy?

To fill out a branding policy, the company should include information on brand values, brand guidelines, and brand usage rules.

What is the purpose of branding policy?

The purpose of a branding policy is to ensure consistency and coherence in how a company's brand is represented across various channels and platforms.

What information must be reported on branding policy?

A branding policy should include details on logo usage, color palettes, typography, tone of voice, and brand messaging.

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