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Gender and Interest Targeting for Sponsored Post Advertising at Tumblr Michael Graphic, Vlad a Radosavljevic, Demand Doric, Narayana Bhamidipati, Ana nth NagarajanYahoo Labs Ad Targeting TeamOverview

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What is gender and interest targeting?

Gender and interest targeting is a strategy used in advertising to target specific demographics based on gender and interests.

Who is required to file gender and interest targeting?

Companies and advertisers running advertising campaigns that utilize gender and interest targeting are required to file.

How to fill out gender and interest targeting?

Gender and interest targeting can be filled out by selecting the desired gender and interests of the target audience in the advertising platform.

What is the purpose of gender and interest targeting?

The purpose of gender and interest targeting is to deliver relevant advertisements to specific demographics, increasing the likelihood of engagement and conversions.

What information must be reported on gender and interest targeting?

The information reported on gender and interest targeting typically includes the selected gender and interests for the target audience.

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