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CATEGORY MANAGEMENTFloor Planning Challenge: Maximizing store floor profitability To increase margins, companies are constantly aiming to get the right product to the right store, on the right shelf,
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Who needs category management?

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Retailers who want to effectively organize and manage their product offerings
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Manufacturers looking to enhance the visibility and positioning of their products
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Wholesalers and distributors wanting to streamline inventory and supply chain processes
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Marketing teams aiming to optimize product placement and promotion strategies
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E-commerce platforms seeking to provide personalized product recommendations
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Businesses looking to analyze and track sales performance by product categories
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Category management is a process of managing a product category as a strategic business unit, in order to meet the needs and preferences of customers.
Retailers, suppliers, and manufacturers are typically required to file category management.
Category management can be filled out by analyzing sales data, conducting market research, and implementing strategies to improve the performance of a product category.
The purpose of category management is to optimize the assortment, pricing, and promotion of products within a specific category to maximize sales and profitability.
Information such as sales data, market trends, competitor analysis, and pricing strategies must be reported on category management.
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