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Visual Identity SystemContents
INTRODUCTIONCOLOR1×Introduction
2Brand Architecture and Narrative
4Visual Identity System24The Official Color
25Insititutional Color Palette
TYPEFACESLOGOS56Logo Components
The
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What is 2 brand architecture and?
2 brand architecture is a strategic approach that involves creating and managing two separate brand identities under one parent company.
Who is required to file 2 brand architecture and?
Companies that have multiple brands or product lines under their umbrella may choose to implement 2 brand architecture.
How to fill out 2 brand architecture and?
Filling out 2 brand architecture involves carefully defining the distinct brand identities, positioning each brand in the market, and establishing guidelines for how the brands will interact.
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Information such as brand positioning, target market segments, brand guidelines, and communication strategies must be reported on 2 brand architecture.
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